Yellow Wallpaper By Charlotte Gilman Essay Example For Students

Yellow Wallpaper By Charlotte Gilman Essay For the women in the twentieth century today, who have more freedom than beforeand have not experienced the depressive life that Gilman lived from 1860 to1935, it is difficult to understand Gilmans situation and understand thesignificance of The Yellow Wallpaper. Gilmans original purpose ofwriting the story was to gain personal satisfaction if Dr. S. Weir Mitchellmight change his treatment after reading the story. However, as Ann L. Janesuggests, The Yellow Wallpaper is the best crafted of her fiction: agenuine literary piecethe most directly, obviously, self-consciouslyautobiographical of all her stories (Introduction xvi). And more importantly,Gilman says in her article in The Forerunner, It was not intended to drivepeople crazy, but to save people from being driven crazy, and it worked (20). We will write a custom essay on Yellow Wallpaper By Charlotte Gilman specifically for you for only $16.38 $13.9/page Order now Therefore, The Yellow Wallpaper is a revelation of Charlotte PerkinsGilmans own emotions. When the story first came out in 1892 the criticsconsidered The Yellow Wallpaper as a portrayal of female insanity ratherthan a story that reveals an aspect of society. In The Transcript, a physicianfrom Boston wrote, Such a story ought not to be writtenit was enough todrive anyone mad to read it (Gilman 19). This statement implies that anywoman that would write something to show opposition to the dominant socialvalues must have been insane. In Gilmans time setting The ideal woman wasnot only assigned a social role that locked her into her home, but she was alsoexpected to like it, to be cheerful and gay, smiling and good humored (Lane,To Herland 109). Those women who rejected this role and pursued intellectualenlightenment and freedom would be scoffed, alienated, and even punished. Thisis exactly what Gilman experienced when she tried to express her desire forindependence. Gilman expressed her emotional and psychological feelings ofrejection from society for thinking freely in The Yellow Wallpaper, whichis a reaction to the fact that it was against the grain of society for women topursue intellectual freedom or a career in the late 1800s. Her taking Dr. S. Weir Mitchells rest cure was the result of the pressures of theseprevalent social values. Charlotte Gilman was born on July 3, 1860, in Hartford,Connecticut in a family boasting a list of revolutionary thinkers, writers. Andintermarriages among them were, as Carol Berkin put it, in discreteconfirmation of their pride in association (18). One fact that catches ourattention is that, either from the inbreeding, or from the high intellectualcapacity of the family, there was a long sting of disorders ranging frommanic-depressive illness to nervous breakdowns including suicide and shortterm hospitalizations (Lane, To Herland 110). Harriet Beecher Stowe, Gilmansaunt, also complained about this illness. When writing to a friend, Beechersaid, My mind is exhausted and seems to be sinking into deadness (Lane, TOHerland 111). She felt this way for years and did not recover from so manybreakdowns until finding real release in her writing of Uncle TomsCabin (Lane, To Herland 111). And Catherine Be echer, another famous writer andlecturer at that time, was also sent to the same sanitarium for nervousdisorders. As Gilman came from a family of such well known feminists andrevolutionaries, it is without a doubt that she grew up with the idea that shehad the right to be treated as anyone, whether man or woman. Not only did thisstrong background affect her viewpoint about things, it also affected herrelations with her husband and what role she would play in that relationship. .u81b9f799d5e32a899965002930e42408 , .u81b9f799d5e32a899965002930e42408 .postImageUrl , .u81b9f799d5e32a899965002930e42408 .centered-text-area { min-height: 80px; position: relative; } .u81b9f799d5e32a899965002930e42408 , .u81b9f799d5e32a899965002930e42408:hover , .u81b9f799d5e32a899965002930e42408:visited , .u81b9f799d5e32a899965002930e42408:active { border:0!important; } .u81b9f799d5e32a899965002930e42408 .clearfix:after { content: ""; display: table; clear: both; } .u81b9f799d5e32a899965002930e42408 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81b9f799d5e32a899965002930e42408:active , .u81b9f799d5e32a899965002930e42408:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81b9f799d5e32a899965002930e42408 .centered-text-area { width: 100%; position: relative ; } .u81b9f799d5e32a899965002930e42408 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81b9f799d5e32a899965002930e42408 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81b9f799d5e32a899965002930e42408 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81b9f799d5e32a899965002930e42408:hover .ctaButton { background-color: #34495E!important; } .u81b9f799d5e32a899965002930e42408 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81b9f799d5e32a899965002930e42408 .u81b9f799d5e32a899965002930e42408-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81b9f799d5e32a899965002930e42408:after { content: ""; display: block; clear: both; } READ: Drug Abuse in America EssayFrom the beginning of her marriage, she struggled with the idea of conforming tothe domestic model for women. Upon repeated proposals from Stetson, her husband,Gilman tried to lay bare her torments and reservations about gettingmarried (Lane, To Herland 85). She claimed that her thoughts, her acts, herwhole life would be centered on husband and children. To do the work she neededto do, she must be free (Lane, To Herland 85). Gilman was so scared of thisidea because she loved her work and she loved freedom, though she also loved herhusband very much. After a long period of uncertainty and vacillation shemarried Charles Stetson at 24 (Lane, Introdu ction x). Less than a year later,however, feelings of nervous exhaustion immediately descended uponGilman, and she became a mental wreck (Ceplair 17). In that period oftime, she wrote many articles on women caught between families and careersand the need for women to have

Writing About History Is Writing Toward Truth

Writing About History Is Writing Toward Truth Writing About History Is Writing Toward Truth Writing About History Is Writing Toward Truth By Mark Nichol The latest chapter in the depressing saga of Sarah Palin’s losing battle with chronic foot-in-mouth disease illustrates a point writers and editors should take careful notes about, because it’s going to be on the test. It has to do with history and repeating, but not with history repeating itself. It has to do with repeating accounts of historical events. Palin was in the news again last week because she recently made some confused statements about Paul Revere’s legendary ride, implying that one purpose of the mission was to warn the British military occupation that colonial militiamen were prepared to oppose their advance through Massachusetts to arrest rebel ringleaders and confiscate munitions. So, where’s the writing tip amid the historical histrionics? First, I readily concede that Palin is not an entirely reliable source of American history. But, in her defense, she actually got it partly right, and her detractors are also mistaken in some respects. Here’s the background: The legend of Paul Revere we all know from history class and Henry Wadsworth Longfellow is just that a legend. His ride is historical, but the details, as they’ve been handed down to us, are a bit muddled: Paul Revere was not a lone hero galloping off in the moonlight to rouse unprepared farmers and villagers to repel a surprise British advance. He was just a minor part of a long-prepared, well-organized network of planners, couriers, and militiamen who had rehearsed for the eventuality of the military maneuver, which they knew was inevitable. It was Longfellow’s poem that elevated a fairly trivial historical figure into an icon of the American Revolution. The most egregious issue in the latest Palin controversy is that one of her supporters attempted to revise Wikipedia’s Paul Revere page to deflect criticism of her. The intent was to support her by introducing a comment suggesting that it would have been odd for Revere to cry out, â€Å"The British are coming!† when those who responded to his call identified themselves by that term of nationality. A Wikipedia monitor rejected the change, but the truth is that it’s a valid point: Revere’s warning likely referred to â€Å"the regulars,† not â€Å"the British,† to announce the impending arrival of regular British army units. The British colonists in America were just that: British subjects. Many of them were disgruntled British subjects, but on the eve of the battles of Lexington and Concord, in April 1775, most of them remained loyal to the British crown and wanted not independence, but redress of grievances. Furthermore, British army scouts captured Revere before he accomplished his entire mission. It is at this point that he reportedly informed his captors of the stout defense they could expect if the army unit marched inland; one purpose of this challenge was evidently to try to divert them from the vicinity of the farmhouse where rebel leaders Samuel Adams and John Hancock were in hiding. If this is true, then Sarah Palin’s comments are essentially accurate. On this point this post hinges: History is a work constantly in revision. Unfortunately, it is a target also of revisionism, and it is difficult to wade through legend and lore and romanticized heritage to reach the truth. And truth is asymptotic; you will never arrive at it. Walk halfway to a destination. Walk halfway again. And again. Repeat into infinity. You’ll never technically arrive, but you’ll get closer and it is incumbent on writers, when discussing history (or current events), to step ever forward toward the destination of truth. Resist complacent reliance on schoolbook history. Reject the partisan playbook. Read multiple sources of history and information originating from all along the ideological spectrum. Judge what you read and what you write by the standards of objectivity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:70 "Home" Idioms and ExpressionsSocial vs. Societal35 Synonyms for Rain and Snow

Buddhism vs. Christianity Essay Example | Topics and Well Written Essays - 1000 words

Buddhism vs. Christianity - Essay Example The life of Buddha, the founder of Buddhism started as Siddhartha, the boy who was born in the abundance of life. His father denied him the opportunities of confronting with the real trials and tribulations of life. But Buddha happened to witness certain sights, later referred as the Four Sights of Buddha, which made him realize the realities of life and it ultimately paved the way for Buddhism. It was at the request of his son Siddhartha, the king allowed him to visit the beautiful park outside the palace. Though the father was precautious enough to wrap all the unpleasant sights from his son, some of them caught the sight of him. The sight of Old Age was the first one and it really haunted Siddhartha as it was his debut experience. The haggard state of an old man roused a number of questions in his mind and it provided him a hint about the hard realities of life. His realization that no one can prevent from being old has exerted significant influence in his later teachings. It is the second visit that enables him to encounter with the fearful state of sickness, like the sight of old age torments his mentally. Afterwards, the sights of death and renunciation, the third and fourth respectively, also have the same effect on Siddhartha. This leads him to realize that there are two ways to solve the problems of life—one is to lead a pleasant life by totally ignoring all the problems of life and the other way is realizing that all these sufferings are the part of life and try to overcome these problems. Siddhartha selected the second as it was far better than the first and preached by giving up his luxurious life in the palace. The birth of Jesus was just different from that of Buddha who took birth as a man 2000 years ago in the town of Bethlehem in the land of Israel. One of the notable similarities between the lives of Buddha and Jesus is that both lived a life of simplicity and showed others the real value of it. But a

Strategic Business Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Strategic Business Communication - Essay Example In addition, analysis of the truthtm campaign demonstrated that it was positively correlated with reductions in the smoking behavior of youths and young adults (Thrasher et al. 2004). Unfortunately, scholars have also noted that the effectiveness of other campaigns has been more modest. For example, Hankin, Sloan, and Sokol (1998) conclude that the utility of warning labels in reducing alcohol consumption during pregnancy was only slightly effective, and a review of the effectiveness of several state antismoking advertising campaigns found that several campaigns had mixed or even ineffective results (Pechmann and Reibling 2000).† (Rucker and Petty, 39) â€Å"†¦it is essential to consider whether the audience is disposed to scrutinize the information carefully or inclined to process the message in a more peripheral manner (Step 1). Second, it is important to evaluate message characteristics and, when possible, to design the message to contain information that will be persuasive on the basis of the audience’s elaboration level (Step 2). Third, it is necessary to consider whether the goal of the message is to create an enduring attitude change or simply an immediate attitude change (Step 3). Fourth, it is important to evaluate fit among audience elaboration likelihood, message characteristics, and message objectives both conceptually (Step 4) and empirically (Step 5). Finally, if there is a discrepancy between the audience elaboration level and the message characteristics or the goals of the message, it is necessary to consider how to remedy this mismatch (Step 6).† (Rucker and Petty, 40) â€Å"Consider the development of an antismoking television commercial that is designed to advocate parents talking to their children about drug use. The message might feature celebrities telling parents to talk to their children, but it might not provide or disclose the specific benefits of having such conversations† ( Rucker and Petty, 48) â€Å"three key

Divorce in the UAE has increased during the last 2 decades Essay

Divorce in the UAE has increased during the last 2 decades - Essay Example Why divorce in the UAE has increased during the last 2 decades Introduction Divorce is regarded as one of the serious social problems in any given society. According to government statistics, United Arab Emirates (UAE) experienced a divorce rate of 24 percent in the year 2003 (Sherif 2). There are numerous psychological and economic factors that have led to high divorce rates in UAE. Lack of communication in marriage, early marriages, changing marriage expectations, addiction, child-bearing issues, and financial issues, cultural background of the spouses, the differential in education levels, infidelity and arranged marriages are some of the causes of high divorce rates in UAE (Sherif 8). Divorce leads to severe negative consequences to children and involved parents. Some of the negative impacts of divorce include delinquent behaviour of the parents, psychological trauma, aggression, and nightmares (Hasso, 2011). Thesis statement: poor communication in marriages is the leading cause of the high divorce rates in United Arab Emirates. Causes of high divorce rates in UAE Communication problems in marriages are the leading cause of divorce. ... Marital financial issues such as disagreements on the best investment opportunities and sexual incompatibility also contribute towards dissatisfaction with the marriage thus forcing the partners to divorce (Hasso, 2011). According to a research study done by Marriage Fund in collaboration with University of Sharjah in 2011, absence of communication within the marriage and lack of proper relations were the leading causes of divorce (Sherif 3). Differences in an opinion between the partners often resulted in constant bickering thus hindering love within the marriage. Accordingly, Islamic traditional marriage practices such as arranged marriages made women discover certain personality traits of their husbands later after marriage thus leading to intolerance and ultimately divorce (Sherif 5). The same study indicated that polygamy, physical abuse of wives, inadequate financial support and unshared responsibilities were secondary causes of divorce in UAE (Sherif 7). According to education ists and family affairs experts, the annual rates of divorce were estimated at 30 percent compared with a rate of 21 percent in Dubai in 2011 (Al Sadafy 3). Statistics fro the Dubai courts pointed out that one divorce occurred for every four marriage court cases with more than Dh 800 million being paid annually as divorce settlements. Accordingly, the Advisor for family affairs noted that 90 percent of the instances of divorce were occasioned by trial reasons with lack of communication among the partners being the leading cause of divorce (Al Sadafy 5). How divorce affects children, parents and society Divorce is associated with negative social and physical effects on children, parents and the society (Hasso, 2011). Divorce denies the children the opportunity

Study to evaluate the effectiveness of Self Instructional Module

Study to evaluate the effectiveness of Self Instructional Module A man too busy to take care of his health is like a mechanic too busy to take care of his tools. Seizure is a neurological disorder characterised by unprovoked electrical discharges that disrupt the nervous system and can cause abnormalities such as abnormal blood levels of calcium, magnesium, glucose which can trigger one or more seizure conditions that irritate the brain. (Christensen and Vestergaard, 2007) Most people with seizure lead outwardly normal lives. Approximately 80% can be aided by modern therapies, and some may take months or years between each seizure attack. However, this condition can affect daily life of people with seizure, their family and their friends. People with seizures who ignore treatment have, a shorter life expectancy and increased risk of cognitive impairment. People with seizure have an higher risk of poor self -esteem, depression and suicide tendency. These problems may by a reaction that may result in cruelty and avoidance by other people. (http\www.nih.gov) Based on the total projected population of India, the estimated number of people with seizure would be 5.5 million. Based on a single study on the incidence of seizure, the number of new cases of seizure in each year would be close to half a million (Epilepsy status 2009) .The average incidence rate was higher than many developed countries, but lower than the developing countries. (Shankar Saha, and Shyamal Das, 2008) Seizure becomes a medical emergency, when seizure lasts longer than 5 minutes or when a person has many seizures and does not wake up between them. Good healthy habits may help to control seizure such as good sleep habits, stress reduction, proper exercise, good nutrition, regular intake of medicine etc. (Rubin and Kornblau, 2009) NEED FOR THE STUDY Many people with seizure also live with ever present fear of getting another attack. The risk of seizure acts as a barrier for their independence; In USA people with seizure or other handicaps cannot be denied employment or access to many educational, recreational or other activities due to their seizure. However one survey in India showed that about 56% of people with seizure finish high school education and only 15% finish college education. These rates are found lower than those of the general population. These numbers indicate that some important barriers still exist for people with seizure. The risk of seizures becomes a barrier for peoples recreational choices; sports is a positive factor in life which is best for the person to participate. Women with seizure are often concerned about whether they can become pregnant and have a healthy child. This is usually a possible situation. Probably 90% women with seizure have the chance of bearing a normal healthy baby and the risk of birth defects is only associated with pregnancy and delivery. The researcher personally felt that seizure episodes are common and often recurrent if the patient does not maintain good health habits. The knowledge level regarding safety measures on management of seizure is essential for people. So the researcher got interested to prepare a Self Instructional Module regarding promotion of safety measures among patients with seizure. STATEMENT OF THE PROBLEM The study to evaluate the effectiveness of Self Instructional Module (SIM) on knowledge regarding promotion of safety measures among patients with seizure and primary care givers in selected Hospitals at Salem. OBJECTIVES To develop and validate Self Instructional Module regarding promotion of safety measures for patients with seizure and primary care givers. To assess the knowledge score on Safety measures regarding seizure management before and after exposed to SIM among patients with seizure and primary care givers. To find out the association between pre-test level of knowledge with selected demographic variables (Age in years, Educational status) RESEARCH HYPOTHESES: (Level of significance p H1: The mean post-test knowledge score after exposed to SIM will be higher than the mean pre-test knowledge score among patients with seizure. H2: The mean post-test knowledge score after exposed to SIM will be higher than mean pre-test knowledge score among primary care givers of patients with seizure. H3: There will be significant association between the pre-test knowledge level on promotion of safety measures among seizure patients with their selected demographic variables. H3(a): There will be significant association between the pre-test knowledge level on promotion of safety measures among seizure patients with their age. H3(b): There will be significant association between the pre-test knowledge level on promotion of safety measures among seizure patients with their educational status. OPERATIONAL DEFINITIONS 1. Effectiveness: In this study Effectiveness refers to the significant difference in mean pre test and post test knowledge score regarding promotion of safety measures on management of seizure among the samples. a). Knowledge of patients with seizure : In this study , it refers to the level of information which is known by the patients with seizure regarding promotion of safety measures which includes drug regimen; marriage and pregnancy ; relaxation therapy and safety measures on management of seizure which will be assessed by using a structured questionnaire, with Multiple choice questions . The scores will be interpreted as below 50% Inadequate knowledge; 50% 75% moderate knowledge and above 75% adequate knowledge. b). Knowledge of primary care givers of patients with seizure: In this study; it refers to the level of information regarding promotion of safety measures which includes care of patient during and after seizure by the primary care giver which is assessed by structured questionnaire that contains multiple choice questions. The scores will be interpreted as below 50% Inadequate knowledge; 50% 75% moderate knowledge; above 75% adequate knowledge. 2. Primary Caregiver: In this study; it refers to a person who is being with the patient and giving care before, during and after a seizure attack. 3. Self Instructional Module: Section-1: For patients with seizure: In this study; it refers to a self explanatory guide regarding the promotion of safety measures on management of seizure. It gives information regarding meaning of seizure, its causes, signs and symptoms, diagnosis, complications, and management of seizure. Section 2: For primary care givers of patients with seizure: In this study; it refers to set of guidelines regarding promotion on care of patients with seizure for the primary care givers. It gives information regarding the care of patient during after seizure. 4. Patients with Seizure: In this study, it refers to individuals who are diagnosed as patients with seizure for the past one year and who attend the out- patient department for regular treatment in selected Hospitals at Salem. 5. Safety Measures on Management of Seizure: In this study it refers to the information regarding safety measures on drug regimen; relaxation therapy; care during and after seizure which should be followed by the patient to avoid physical as well as mental harm. 6. Demographic Variables: a) Age in years: In this study the age group from 20 to 60 years was included. b) Gender: It refers to the sex of the patient with seizure and primary care giver (male and female). c) Educational status: In this study primary school to post graduate level were included. d) Family member in health profession: In this study; it refers to the individual in the family who is working as doctor, nurse, physiotherapist or other health personnel. ASSUMPTION The knowledge on seizure and care during seizure is essential for people to lead a healthy life and to promote psychosocial well being. The improved knowledge will help in preventing the further attack of seizure. ETHICAL CONSIDERATION Formal permission will be obtained from the concern authority from the Neuro Hospital OPD where the study is conducted. Written informed consent will be obtained from the samples after explaining the usefulness of study. DELIMITATIONS Sample size is delimited to 30 patients on regular treatment and their primary care givers who attend OPD. Patients with seizure who are accompanied by primary care giver. Study is delimited to those who will be available for post test. SUMMARY This chapter dealt with the introduction, need for the study; statement of the problem; objectives; hypotheses; operational definitions; assumption; ethical consideration and delimitations.

Metaphysics, Epistemology and George Orwells Nineteen Eighty-Four (198

Metaphysics, Epistemology and Orwell's 1984 Since the beginning of recorded time, philosophers have pondered questions of metaphysics (what exists, what is real) and epistemology (how we know what exists and is real, our proof). However in George Orwell's 1984, the need to answer these questions no longer exists for the majority, as the ruling party has created a new reality for its citizens, one in which what is real and what truly exists cannot be questioned. But on the flip side, the protagonist of 1984, Winston Smith, finds himself constantly searching for what is real in his life, and in a larger sense, in the society and world that surrounds him. In its simplest terms, metaphysics can be seen as a question of what it is that we know to be real, what truly exists. In a deeper sense, as defined by Aristotle, metaphysics attempts to understand the fundamental nature of all reality. Closely related to metaphysics is epistemology. Epistemology looks to define what knowledge is, how it is obtained, and what it is that makes anything knowledge at all. It serves to establish proof, a warrant for what we consider to be real, thus validating our knowledge of our own reality. Within 1984, Orwell, or rather "The Party" has created Big Brother, a larger-than-life character known to all citizens, uniting and influencing all of Oceania. To the citizens of Oceania, there is no question that Big Brother does not exist. To them Big Brother is real, he exists in the flesh just as the rest of the citizens of the nation. Almost no one entertains the proposition that he is merely a character, created to enforce party agendas and goals. His face appears in movies, on posters; he is virtually everywhere. Citizens are ... ...are being told. They will never know if what they are being told is the truth and will never distinguish between what is actually true and what is just mindless babble and propaganda. Works Cited Anderson, Alan. "Metaphysics: Multiple Meanings." April 14, 2000. May 31, 2000. Floyd, Nathan T. "Rhetoric & Epistemology." November 29, 1995. May 31, 2000. Khoury, Jonathan A. "1984 in 1996: How Orwell's 1949 Classic Describes our Government." May 31, 2000. Orwell, George. 1984. New York: Harcourt Brace Jovanovich, Inc., 1949. Hyperlinks http://websyte.com/alan/metamul.htm metaphysics http://www.lcc.gatech.edu/gallery/rhetoric/terms/epistemology.html epistemology http://members.aol.com/jonkhoury/1984.htm 1984

Discuss the different types of love Essay

In Act 3, Shakespeare portraits love in different characters’ point of views, also showing the different ways love can be expressed in. Orlando and Silvius both express their love openly, not fear of embarrassments. Touchstone’s love is very realistic; Phoebe’s way of express is very childish; and Rosalind’s words are very self-contradicting. Touchstone’s point of view of a â€Å"wife† is a tool that can be replaced or thrown away at any time. Just from the excuse he gave from not having a proper wedding â€Å"for he is not like to marry me well and, not being well married, it will be a good excuse for me hereafter to leave my wife†, it can show that he doesn’t really value this marriage and is already thinking about divorcing before they are even married. Also from the reason he gave about the marriage is just â€Å"by so much is a horn more precious than to want†, we can tell how he sees Audrey as a person. Audrey in Touchstone’s eyes can be seen as an object or just a releasing of sexual needs, he is not respecting her in any point. As a professional jester, people usually imagine them as very nai ve and stupid, but in a contrast to Orlando from a noble family, he acts more mature and is more realistic. By using big difference in status, Shakespeare shows that the way of thinking is actually not affected by the status and job of that person. Different from Orlando, Silvius pursues Phoebe day and night, and begs that she would accept him, while Orlando is just expressing his love without even the courage to go see Rosalind face to face. But the love between Silvius and Phoebe is one sided. We can tell this after Silvius said she is like â€Å"the common executioner, whose heart th’accustom’d sight of death makes hard† begging her to go easy on him, but just in return receives Phoebe’s mocking. She mocks him about his hyperbolic language and says â€Å"now show the wound mine eye hath made in thee†. During the whole scene, she only said Silivius’s name once, showing that she does not even spare him a glance. Not only is their love one sided, Phoebe acts really irritated and is very cruel with the words she chose to use. Like â€Å"if mine eyes can wound, now let them kill thee†, suggests that she would rather kill him than to give him a little of her love. Although she says cruel things, but she never kicked Silvius or physically hurt him. She also never said anything like â€Å"stay away†, I think is because she likes to feeling of being â€Å"popular†, and the amount of attention Silvius is giving her. I think she mistook that every man is like Silvius, only crying for her love, and falling before her knees, that’s why she acts like a queen. This shows that Phoebe actually has very little contacts with people outside even the others in the forest. Phoebe actually is very inexperienced with love. Although she didn’t say openly, but saying â€Å"I had rather hear you chide than this man woo† to a man which she has just saw reveals her affections. Shakespeare here uses dramatic irony, because Phoebe doesn’t know that Ganymede is actually a women in disguised. And denying her own love is just like the actions of a child towards his or her first love, so I think she is very inexperienced in love. The love Orlando holds for Rosalind is very inconsiderate. As Rosalind says, he â€Å"haunts the forest that abuses out young plants with carving ‘Rosalind’ on their bards; hangs odes upon hawthorns and elegies on brambles; all, forsooth, defying the name of Rosalind†. He doesn’t care how much trouble he is causing to the forest and other people that lives in the forest, just for the sake of his â€Å"quotidian of love†. He didn’t care about Rosalind’s feelings whose name is written by him all over the forest, which makes her widely known, just for the sake of his â€Å"love†. Orlando is very childish, naive, and venire. He wants the whole world to believe that he is in love with Rosalind, even the â€Å"Ganymede† for which he has only seen. He said, â€Å"fair youth, I would I could make thee believe I love† and â€Å"I swear to thee, youth, by the white hand of Rosalind, I am that unfortunate he†. From his urgent tone, we can tell that how much a stranger’s word weighs on his heart, in order for him to swear. â€Å"White† using to describe a person’s skin can mean that he or she is ill, but I think Orlando mean no harm, but this is just the word he can find to describe Rosalind. So, again, we can see the big difference in education between Rosalind and Orlando. He said the verses above right after Rosalind (now as Ganymede) said he doesn’t look like he is in love, so he reacted greatly from just a stranger’s words. Just from one side of the story, without questioning the truth, Orlando accepted the â€Å"help† of a stranger, without even knowing that person. If it was a trap, Orlando would be dead by now, so he is very nai ve. As a woman, Rosalind loves Orlando by heart. By the way she questions Celia about Orlando, â€Å"answer me in one word† shows that Rosalind is very urgent about everything that is about Orlando. Although she loves him, she doesn’t show it very much, denying the â€Å"love rule† in Shakespeare’s plays, which when characters fall in love hard and fast, they would be desperate and reacts greatly. Rosalind’s love is very self-contradicting. She says â€Å"love is merely a madness† when she also, is madly in love. She says as if she was very experienced with love, but actually she doesn’t hold much experience than Orlando does. These contradictions only happen when she is dress as a man, showing the difference in gender can bring much difference in the way of talking and gestures. Rosalind is a very ironic character. She comments on love from two different points of views when she is having two different identities. She uses her identities to her greatest benefits, but in return receives a self-contradictory image about love. It is because in Shakespeare’s period, all actors were men. Imagine a man playing a woman who plays a man in order to win a man’s love, the neat borders of gender becomes hopelessly muddled. I think Rosalind’s â€Å"Ganymede† identity is use to show that men is actually not much better than women, because the things men can do, women can also do if they want. Shakespeare displays love in many different angles, showing to the audience that love cannot be too realistic like Touchstone, but cannot be too imaginative like Orlando; love is a poison that can bring suffer like Silvius and Phoebe, but can also bring sweetness. The love in â€Å"As You Like It† is far to unrealistic that they are not likely to happen, but this is just a hyperbolic play, suggesting that it might occur in another form. Like Rosalind’s identities, love need to strike a balance; otherwise they would create problems for others and themselves.

IKEA Brand Scorecard Final Essay

Introduction The brandscore card is an essential element used to evaluate the overall equity of a brand. The scorecard is an effective way to asses the unmet needs of the brands customers, it enables the brand to stay relevant and effective in the marketplace in a methodological manner. The scorecard should be able to fill any gaps that have developed within the brand’s approach to management and its strategic direction, as well as developing and maintaining a functional management system that can grow as the brand grows, while remaining comprehensive and completely brand relevant. (Kaplan and Norton, n.d.) In terms of evaluating the current situation of a brand, a brand scorecard enforces a successful management plan by directly addressing what is at the core of the brand. It allows for the brand managers to objectively rate their brand against their own set of standards, based on their strategy. Brand Planning 1 IKEA’s Mission & Vision In order to create a viable scorecard to measure against the IKEA Brand against, it is important to define exactly what the vision and the mission of the IKEA Brand is and if they honour their vision and mission. According to IKEA’s business concept , â€Å"At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them†(Ikea.com, 2014). From their own definition of what their vision is it can be said that they aim to vastly improve the quality of the lives of people who are in a lower income bracket, whilst still maintaining a certain level of product superiority and status. The IKEA brands vision is to use the concepts of conservation and minimalism to their full potential, by focusing on the effectiveness of simplicity and the functionality of each product rather then purely the aesthetical components. The price of each IKEA product makes a large part of what their brand vision entails, â€Å"Low prices are the cornerstone of the IKEA vision†(Ikea.com, 2014). By using their low prices as the foundation of their brands vision, Ikea fulfils a widespread and need for product availability. 2 Potential Goals In line with the Ikea vision there will always be consumers in need of their products. By following their current goals such as: Keeping prices low – at design phase, there are strict product requirements which need to be met in terms of function, efficient distribution, quality and impact on the environment. A certain level of quality is always maintained – by using effective negotiation skills and carrying out rigorous quality control evaluations on their materials. Awareness and measurement of their brand environmental impact – Ikea are transparent in their approach to choosing suppliers and using sustainable materials that can be recycled and renewed as well as monitoring and controlling a high standard of their social and working conditions. Consumer friendly product – throughout the supply chain, Ikea is true to their environmentally friendly approach from raw materials all the way to the end user. Reduce carbon emissions – IKEA gave 9000 bycicles to their employees as well as subsidized their employees’ fairs to work. This increases healthy living for their employees and reduces carbon emissions. They also designed their water cans to stack on top of each other neatly, reducing the amount of trips it would take to transport them to the stores. Maintain existing stakeholder relationships – Ikeas ensures that the communication lines between suppliers, manufacturers and of their  stakeholders are clear and concise according to both their vision and mission. In order to access the potential goals of the Ikea Brand, it is necessary to consider the following statement â€Å"It’s not difficult to manufacture expensive fine furniture: just spend the money and let the customers pay. To manufacture beautiful, durable furniture at low prices is not so easy – it requires a different approach. It is all about finding simple solutions and saving on every method, process or approach adopted – but not on ideas.† (Ikea.com, 2014). We have identified two potential goals for Ikea: Simplistic Assembly Process – their assembling instructions are crafted so that consumer can easily interpret the instructions in a straightforward manor resulting in easy product assembly. Bettering current environmental impact – ensuring that they maintain their current best practice with specific reference to their means of distribution and manufacturing, by making sure that they are highly aware of the environmental impact of the resulting increased traffic that may occur from erecting stores. 3 Corporate Objectives To produce cheap and affordable product for the public and their customers To provide a better life for those who cannot afford expensive products To ensure that their customers find what they are looking for in their stores. To provide low prices without compromising on quality 4 Situational Analysis 4.1 Macro: Economical – High profits, high growth and good profit margins has contributed to the retail market. Social – IKEA have formed partnerships with WWF and UNICEF in order to educate others to be aware of child labor and destroying forests. Technological –IKEA have use excellent recycling methods and also encourage their stakeholders to use technology to their advantage in terms of efficiency. Environmental – IKEA have implemented regular measurement tools and inspection to monitor all noise, water, air pollution such as the â€Å"E-Wheel† (IKEA, the Times 100) Legal – IKEA has in store terms and conditions and abide by industry best practice in the suppliers that they choose to work with and the standards that they demand on manufacturers in terms of the law. 1.2. Market The market – 43 manufacturing units in 12 countries. The Chinese market has almost doubled due to large urbanization needs. (Li Fangfang, China Daily USA, 29 August 2013). IKEA has almost 300 stores in 36 countries and 42 distribution centres in 18 countries and over 1000 suppliers. (National Geographic, 2013, n.d) Competitors – IKEA’s main competitors are: Wal-Mart Stores, Ashley furniture industries, Howden joinery group. IKEA have the competitive advantage because they have researched where to find the best resources, they have developed the latest technologies in manufacturing, they have encouraged their suppliers to use the latest in research and development and the have built sustainable relationships with their stakeholders. Consumers – IKEA has a wide spread target market as they have such a vast variety of products that are trendy and extremely affordable. It appeals to those wanting the latest styles but also to the market that cannot afford costly furniture. Location – IKEAS stores are generally located just outside of the main town due to their stores being so large. 4.3 Micro – SWOT Analysis Strengths: Powerful Brand Image Wide range of products & Styles Funky up & up-to-date Swedish designs Cheap & Affordable Able to assemble your own furniture One stop shop Friendly atmosphere and layout of their stores They have restaurants and day care Strong global sourcing Weaknesses: Assembling furniture yourself may not appeal to certain clusters of consumers Not too many stores across the globe For those looking for a quick shopping experience, the store might be unappealing IKEA Swedish designs could limit their target market Quality of furniture is not built to be life long Opportunities Untapped Markets (Africa) Make consumers more aware of IKEA Open high end stores or smaller express stores Create more online store presence Threats Increasingly competitive pricing Social trends such as a slow down in first time home owner buyers Economic factors such as less spending power due to recession effects 5 Key Issues Quality of Products – some products may vary in quality from country to country. Things such as a countries standards for manufacturing may not be as high compared to another country and therefore the end product could be different. Size of organisation – if there are any changes implemented to IKEA’s strategy or operations, it is difficult to roll out to their entire organisation as they are so massive. Differentiation – with the current  economic climate, many furniture stores are producing low cost furniture but may not have the same sustainable values as IKEA. This makes it challenging for IKEA to keep their costs low as well as try and differentiate themselves from their competitors. Spending Power – The economic recession has hit consumers hard and therefore they have less spending power which has lowered expenditure on goods such as furniture. 6 Assumptions The Ikea brand assumptions are based upon their established and successful financial revenues: The Brand has remained current, both socially and culturally. The brand is empathetic and touches the consumers on an emotional level. There is a considered environmental plan that the brand is aware of in all of its practises. The brand focuses on upholding ethical business practises, it is transparent. 7 Segmentation, targeting and Positioning IKEA targets young and fashionable people as its main consumers; in particular those love modern furniture and accessories. Therefore, its products are more colourful and novel. In addition, IKE fixes the products’ prices at a lower level, which is quite attracting for the average consumers, such as white-collars. IKEA mainly target the younger market who like innovative products. 8 Brand objectives To increase market share in news segments such as Africa, Asia and South America. The benefits of this would be increased profits, brand awareness and increased market share. Reduce costs to appeal more to their intended target market in order to increase market share. One way in which IKEA are trying to cut costs is by 9 Strategies and plans IKEA plans â‚ ¬1.5bn investment in wind and solar energy through to 2015 as part of new sustainability strategy in order to be completely independent from using energy and resources. This will protect their consumer from price spikes and their own organization from fluctuating resource and energy prices. IKEA plan to become an energy exporter with their renewable energy.  IKEA has dedicated and committed themselves to making sure that delivery trucks are at least 60 to 70 per cent full. They will replace 1.2 million light sources in stores with low energy consumption LEDs, as well as only sell LED lights in their stores from 2016. (Will Nichols, BusinessGreen, part of the Guardian Environment Network theguardian.com, Tuesday 23 October 2012) 10 Communication Objectives To develop better communication and integration strategies so that IKEA has the same brand quality through their organisation internationally. 11 Task Budget The Ikea brand focuses on their project management, employee management and their resource management processes by directing all employees in a positive manner, â€Å"IKEA co-workers enjoy many advantages and opportunities from working in such a free and open environment – but all freedoms are counter-balanced with expectations. For example, the expectation that each co-worker is able to assume responsibility for his or her own actions. Although on the surface it is evident that we have a lot of fun together working at IKEA, at the same time all are expected to be very hardworking and conscientious. Here are some more examples to illustrate give and take, IKEA style.† (Ikea.com, 2014) By ensuring this positive management style they are able to entrust their business objectives to the right employees. Each task is managed and set according to specific and expected outcomes. The tasks and objectives can be achieved through their smart brand management and budgeting correctly. 1 – The IKEA brand makes a point of acknowledging its brand history and the various ways that it has left a brand footprint within its brand environment. There are however inconsistencies between what the employees think of the brand and what the consumers think of the brand. It can be recommended that the employee engagement efforts transcends into the appropriate marketing strategies targeted to the consumer. By doing so there will be a far more holistic brand perception. 2- The IKEA brand is targeted at a lower income bracket and it does this successfully by continuously seeking to source affordable and quality suppliers. The importance of continuously having their correct target market in mind is always a census thought in the mind of the brand managers. 3- The IKEA brand strictly sticks to their current corporate identity, all the brand collateral is consistent, they make a point of doing all marketing on an international level. However they must be couscous of their various contact points ( mainly at the smaller branches) as these are sometimes overlooked. 4 – IKEA is able to deliver a consistent product, there are various return policies in place that allows the consumer the ability to deal with any product issues in a simply and easy manner. 5 – IKEA is responsible towards all its stakeholders, it maintains the relationships by using proactive objectives to direct all of its future  interactions. The brand can improve its equity by reinforcing the current brand image internally, engaging with all the levels of employees. 6 – IKEA offers products that are appropriate to their brand visions, they better the lives of the consumers. 7 – IKEA offers various and innovation products. The brand should continue with their irreverent approach to innovation. 8 – IKEA has a pricing strategy that is unarguably inline with their brand identity. The pricing strategy has set a ideal brand expectation to the IKEA consumer, It is however of utmost importance that IKEA is alway consistent in terms of pricing. 9 – IKEA is aware of and involved with every product that they product, each is treated as potential development and there is no apparent product hierarchy. 10 – The IKEA brand is a green focused brand throughout its entire supply chain, it upholds a impeccable environmental process. However there is room for improvement within their distribution sector. References Businesscasestudies.co.uk, (2014). Introduction – Building a sustainable supply chain – IKEA | IKEA case studies and information | Business Case Studies. [online] Available at: http://businesscasestudies.co.uk/ikea/building-a-sustainable-supply-chain/introduction.html#axzz3BWC79qBb [Accessed 24 Aug. 2014]. Ikea.com, (2014). Our business idea – IKEA. [online] Available at: http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html [Accessed 24 Aug. 2014]. Ikea.com, (2014). Our low prices – IKEA. [online] Available at: http://www.ikea.com/ms/en_SG/about_ikea/the_ikea_way/our_business_idea/our_low_prices.html [Accessed 25 Aug. 2014]. Kaplan, R. and Norton, D. (n.d.). The balanced scorecard. 1st ed. http://www.ukessays.com/essays/marketing/the-critical-issues-faced-by-ikea-marketing-essay.php Will Nichols for BusinessGreen, part of the Guardian Environment Network theguardian.com, Tuesday 23 October 2012 http://usa.chinadaily.com.cn/business/2013-08/29/content_16929111.htm http://money.howstuffworks.com/ikea4.htm (National Geographic, 2013, n.d, http://www.natgeotv.com/ca/megafactories/ikea-facts) Essays, UK. (November 2013). An Analysis Of Market Segmentation Of Ikea And Bandq Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/an-analysis-of-market-segmentation-of-ikea-and-bandq-marketing-essay.php?cref=1 Essays, UK. (November 2013). Competitive Advantage And Problems Faced By Ikea Marketing Essay. Retrieved from http://www.ukessays.com/essays/marketing/competitive-advantage-and-problems-faced-by-ikea-marketing-essay.php?cref=1

Top 3 Ways to Beat Procrastination

Top 3 Ways to Beat Procrastination Don’t let 2016 start getting away from you already. We all suffer from procrastination, but the first month of the new year affords a great excuse to tackle the problem. Make some serious progress toward being free from the pull of Facebook and get some real work done.SEE ALSO:Â  6 Tips to Overcome Procrastination and Get Stuff DoneStep 1: Use a reward system.Hey, it works for mice. Set up a schedule or time structure that you can live with and stick to it. You can try the Pomodoro method (25 minutes on, 5 minutes off), or come up with something that works best for you. Set aside reward breaks to fritter around and keep your work time sacrosanct. That way, no matter how dull or difficult the work, you have a finite amount of time before you’re allowed a break. Psychologically, this can make all the difference.Step 2: Set smaller, manageable goalsHave a daunting task? An insurmountable project? Break it down. Take a hammer to the impossible and chip it into smaller acti onable items you can get done in smaller, more manageable chunks of time. Getting a few of these preliminary or minor details taken care of will help you build momentum and start to see the full shape of the finished job. And it’s always so satisfying to cross tasks off a list; the more you have per list the better!Step 3: Do a mental warm-up firstTreat this one just like the gym. You wouldn’t go right to the heavy dumbbells without doing a bit of prep work first. Start your work day with a bit of reading (no, not Facebook or celebrity gossip blogs!). Seeing well-expressed ideas and well-written words can spark your own drive to do good work- and can even give you the inspiration you need to make your project pop. If reading isn’t your thing, try a crossword puzzle or Sudoku or Luminosity- anything to get your brain going in advance of getting down to work.

Eurozone crisis roars back to savage Spain Article Analysis Essay

Eurozone crisis roars back to savage Spain Article Analysis - Essay Example Spain is considered one of the most important economies of the world. Considering this importance of the Spanish economy, several economies of the Eurozone as well as of the world have expressed concerns regarding the effects this economic trouble this will create throughout the world. These factors will be discussed in this assignment in detail later and economic theories will be presented to analyze if the Spanish government has been right in implementing its policies or not. The article which will be discussed in this assignment is regarding the economic crisis which Spain is facing and the troubles that lie ahead for Spain in the foreseeable future. The article was written by Liam Halligan who is the chief economist at the Prosperity Capital Management, and this article was published in the Daily Telegraph. Spain as mentioned above has long been considered one of the world’s most important economies with its great potential in real estate and investments from foreign companies. Spain is the fourth largest economy in the Eurozone and the world’s twelfth biggest economy. This has actually raised more fears that if such a huge economy goes bust, then to what extent will it negatively affect the European and worldwide economies. The Spain crisis started in 2008 when the worldwide and European recession arose and the debt crisis began to take dominance. All of a sudden, the unemployment rates increased drastically and the burden fell on the people as well as the government because it had much lower tax revenues and a lot of social benefits to distribute in addition to the repayment of debts which were previously borrowed in the early 2000’s. ... In the early 2000’s, the Spanish economy went through a boom in real estate and this triggered a huge amount of private borrowing from European Central Banks (ECB). At that point, no one had predicted that the year 2008 will prove to be a disaster for most of the European economies. When the Eurozone crisis struck, the banks and financial institutions started to demand their money back due to funds shortage. Also several economies who had lend the money to Spain asked for servicing its debts due to the fact that they needed money to counter the recession. At this point, the prices of property began to fall due to the recession and the borrowers were finding it harder to service the debts because the investments for which they had borrowed money were turning out to be bad investments. Today, the private sector debt in Spain is around 300 percent of the Gross Domestic Product (GDP) which is considered extremely high. Figure 1: Spain government Debt to GDP Ratio (Trading Economic s) The Figure 1 above shows that the Spanish government debt to GDP ratio stands at 60% which is high for a country whose private sector is leveraged with debt to an astonishing figure of 300 percent. With Spain being indebted to other economies, mostly European, to such an extent, the time was fast approaching when it had to repay its debt gradually year by year. When the time of servicing the debts came, it had to borrow more money from other sources so that it could repay the previously borrowed money. With the Spanish economy already so highly leveraged, the European Central Bank and financial institutions were reluctant to give them the money. With this reluctance, the

A Case of Eating Disorder Essay Example | Topics and Well Written Essays - 500 words

A Case of Eating Disorder - Essay Example The nutritional counsellor should go ahead to identify the client’s positives and strengths and capitalize on them, in Josephine’s case the counsellor should acknowledge that Josephine takes multivitamins and encourage her to continue doing do. The counsellor goes further and lets the client set her goals including the number of calories that they wish to be taking and the amount of weight they would wish to add. The counsellor then collaborates with the client and comes up with ways that will enable the client to achieve his goals (Treasure, Claudino, & Zucker, 2010). The counsellor should go ahead to point out the clients’ progress every time they meet up. Schedules should be convenient to the client. At least three sessions per week for the first eight weeks, two sessions for the next seven weeks and one session for the last five sessions of the twenty-session schedule. Some of the information that can be collected during follow-ups include how many calories t he client is eating per day, the client’s weight, the number of vomiting episodes and the number of meals the client is consuming on the daily basis. The previously set goals can be assessed by putting the current performance alongside the set goals. This will enable the counselor to gauge accurately if there is any progress that is being made, whether the client is improving or regressing. It is from this information that the counsellor will collaborate with the client in coming up with new measures that will enable the client to achieve her goals quicker.