apocope - definition and examples of apocope in English

apocope - definition and instances of apocope in English Apocope is aâ rhetorical term for the exclusion of at least one sounds or syllables from the finish of a word. Likewise called end-cut, apocope is a sort of elision. Historical underpinnings: From the Greek, to cut off Models and Observations In numerous poor neighborhoods, the Sandinista Front has more road cred than the nearby youth gang.(Tim Rogers, Even Gangsters Need Their Mamas. Time magazine, Aug. 24, 2007)Season your profound respect for some time with an attent ear.(William Shakespeare, Hamlet, Act I, scene 2)Loss of sounds from the finish of a word is known as apocope, as in the way to express kid as chile.(Thomas Pyles and John Algeo, The Origins and Development of the English Language. Harcourt, 1982)After he left the city, a large number of individuals toasted him with lager at a barbie, an Australian barbecue.(Pope in Australia, The New York Times, Dec. 1, 1986)Newspapers have their own style and it is significant that your component matches it. For example, it would be silly composing an element for a sullen week after week in the style of something increasingly reasonable for a chaps mag.(Susan Pape and Sue Featherstone, Feature Writing: A Practical Introduction. Wise, 2000) New Words and Names Many English words have come about because of apocope, among them film (from cinematograph) and photograph (from photo). Names frequently experience apocope (e.g., Barb, Ben, Deb, Steph, Theo, Vince).(Bryan Garner, Garners Modern American Usage. Oxford University Press, 2009) Lost Vowels Apocope is a procedure that erases word-last fragments, including unstressed (diminished) vowels. In Middle English, numerous words, for example, sweet, root, and so on were articulated with a last [e], however when of present day English, these last diminished vowels had been lost. We despite everything see indications of last diminished vowels in the antiquated spelling of words like olde.(Mary Louise Edwards and Lawrence D. Shriberg, Phonology: Applications in Communicative Disorders. School Hill Press, 1983)Oliver Sacks on His Favorite WordOne of my preferred words is apocopeI use it (for instance) in A Surgeons Life: . . . the finish of the word discarded by a prudent apocope (Anthropologist on Mars, Vintage, p. 94).I love its sound, its touchiness (as do a portion of my Tourettic friendsfor when it turns into a four-syllable verbal spasm, which can be disabled or imploded into a tenth of a second), and the way that it packs four vowels and four syllables into a simple seven let ters.(Oliver Sacks, cited by Lewis Burke Frumkes in Favorite Words of Famous People. Marion Street Press, 2011) Elocution: eh-PAHK-eh-pee

Princess Charming Essay -- Disney Fairytales Essays

Princess Charming Strategy I began considering a fitting subject for my Field Report months prior. I thought about the universe of Punk culture in Chicago. At that point I chose I knew a lot of effectively about this so I considered maybe skateboard culture. At any rate along these lines I could get the hang of something that I was curious about with firsthand. Yet at the same time, I have had a lot of presentation to skateboarding so I continued looking. I thought about the effectively endorsed points and took a gander at legends in fantasies. I have been an aficionado of Disney films since I was close to nothing, and other than thinking about which princess I wished to resemble most, I never thought about them. When I started to consider them, I concocted a few ends that make my perspective on Disney, and of fantasies all in all, not exactly otherworldly. I presumed that my reason would be that to be sure fantasies are rich with legends thinking about their immortality, oral custom, and legendary stories loaded with normal subjects. Be that as it may, these themes go past simply sentiment, experience, and underhandedness. Remembered for this rundown ought to be the unreasonable norms for female excellence, female reliance on guys for personality, female accommodation, and the possibility that ladies should be some way or another spared by a gallant man. This examination isn't planned to demonstrate that fantasies are themselves insidious or prevent perusers from ever viewing another Disney re-make. It will rather ideally urge watchers to watch with a progressively basic eye, and in perceiving both the positive and negative folkloric qualities of the movies, change the idea of a fantasy as a young lady's fantasy, to what it truly is; an imaginary story proposed for the diversion and entertainment of youngsters. ... ...e how filmmaking and its characters have advanced after some time and what sort of progress we are making. In general however, I appreciated taking a gander at these two films from another, progressively basic, point of view. There are a great deal of shrouded implications that I wasn't beforehand mindful of. When I began paying heed, they got pervasive. I anticipate the day when a lady keeps the door open for a man, a forceful and certain lady isn't portrayed as the scalawag, and a man anticipates his princess beguiling. Works Cited: Campbell, Joseph. 1961. Takeoff, Chapter 1 in Hero with a Thousand Faces, first distributed 1949, 49-95. Princeton, New Jersey: Princeton University Press. Cinderella. Walt Disney, 1950. Green, Philip. Splits in Hollywood belief system and Gender in Hollywood. Amherst: University of Massachusetts Press, 1998. Resting Beauty. Walt Disney, 1959.

How to Write a WINNING Resume - FREE on Amazon October 18-22!

How to Write a WINNING Resume - FREE on Amazon October 18-22! Im happy to announce that for FIVE days beginning October 18, 2013, my new e-book, How to Write a WINNING Resume 50 Tips to Reach Your Job Search Target, will be available for FREE on Amazon Kindle! This e-book takes you through the entire resume writing process, from concept and preparation through formatting and special issues you might face. Heres a sample of one of the 50 tips included in the book. Download the book for FREE on Amazon, October 18th through 22nd, to get the remaining 49! Consider Including a Chart, Graph or Testimonial If you are in sales or you are an executive, you might choose to create a chart or graph as a pictorial representation of your accomplishments. If you’re a receptionist or a nursery school teacher, a graph would be overkill. Here are some samples of a graph or chart included in a resume: Only use a graph if appropriate for the position to which you’re applying. In Career Directors International’s survey Global Hiring Trends 2012, 33% of respondents reported that they still have not received a resume with a chart or a graph. 24% of those who had seen charts and graphs found them helpful or very helpful, while 22% found them distracting. These results are rather inconclusive but indicate that if you work in a conservative industry (such as insurance or finance) it might be best to stick to the tried and true bullet format; in more innovative industries, or for marketing and sales positions, charts and graphs are a great fresh approach. For someone climbing the ladder within the same company, charts and graphs might also be very effective. When in doubt, keep it simple! Testimonials You might not particularly like tooting your own horn, and frankly, some things are much more credible when said by people other than yourself. If you have received recommendations on LinkedIn ®, positive feedback in evaluations, or testimonials in any form, consider putting them on your resume! Here’s what a testimonial might look like:   The use of testimonials is becoming more and more common on resumes. In Global Hiring Trends 2012, 29% of those surveyed said a testimonial would influence their decision positively. So take advantage of this trend and let your potential employer know what past employers (or professors if you are a new graduate) have to say about you! You may place the testimonial in the top third of the resume, near the relevant position, or anywhere that makes sense and is visually appealing. ********** Was this article helpful? You can find more tips like this (49 more to be exact!) in my new do-it-yourself resume writing e-book titled How to Write a WINNING Resume 50 Tips to Reach Your Job Search Target. And specifically for executives, Ive authored a second version just for you called How to Write a STELLAR Executive Resume 50 Tips to Reach Your Job Search Target. ** From October 18th through 22nd, get your copy of How to Write a WINNING Resume absolutely FREE on Amazon! Or purchase How to Write a STELLAR Executive Resume for just $9.97.**               Remember: When you send me a link to your Amazon review, your name will be entered into a bi-annual drawing for a $50 Amazon gift card! You will also be entered into my monthly drawing to win Mary Elizabeth Bradfords Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value check it out here). Click the images above to check out the reviews, purchase, or write a review of your own for a chance to win!

Justifying research methodologies in the economic world - Free Essay Example

Sample details Pages: 6 Words: 1815 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Narrative essay Did you like this example? This Chapter will discuss the methodology used in this research. The justification for the chosen methodology will also be analysed. It will also look at the data collection technique and the approach to be used for analysis to arrive at the findings. Don’t waste time! Our writers will create an original "Justifying research methodologies in the economic world" essay for you Create order Exploratory research such as structured questionnaire will be used to obtain the primary data. This questionnaire was analysed using both the qualitative and quantitative approach. The primary data will also be supported with secondary data such as text books, journals, and the banks website. The goal of this research is to critically analyse Operational risk Management is UK banks, a case study of Barclays UK retail bank. JUSTIFICATION FOR THE CHOICE OF METHODOLOGY According to Saunders, (2007), a research strategy can be exploratory, descriptive and explanatory, taking an inductive or deductive approach. Whatever the case, it is important that the choice of strategy is guided by the research questions, objectives, the extent of existing knowledge , amount of time and other resources available and the researchers philosophical underpinnings all geared towards answering the research questions and meeting the researchers objectives. The three main research strategies are; Exploratory research strategy, according to Creswell, (2009) explores a phenomenon by using quantitative data in the interpretation of qualitative findings. It is particularly useful for a researcher who wants to explore a phenomenon and at the same time expand on qualitative findings. Saunders, (2007) however, noted three principal ways of conducting exploratory research; Literature search Interview of experts in the subject Conducting focus group interviews. D escriptive research strategy is used to gain insight of the variable of interest as it naturally exists and to capture interesting, behaviours that occur naturally (Gravetter and Forzano, 2009). The Observational research, survey research and case study research are the three researches are seen as the different types of descriptive research. Explanatory research strategy studies a situation or a problem in order to establish a causal relationship between variables. Quantitative and qualitative data are therefore used in explorative research strategy (Saunders, 2007). These strategies make use of two distinct approaches; the Induction and Deduction approach. Induction approach observes a relationship in a single case which will be used to observe in several other cases in order to construct a general theory to cover all the cases. The deduction approach simply uses theory to observe particular observations (Gilbert, 2008). For the purpose of this study and in order to achieve the aims and objectives of this research, the researcher will combine the descriptive and explanatory research strategies, using the inductive approach. This is because a framework or theory will be used to analyse a case study. The descriptive research will further portray the accurate profile of the events or situations in the case study. The researchers choice of descriptive strategy will be the use of Survey and Case study research and Archival research. Survey strategy will be used to collect quantitative data which will be analysed quantitatively using descriptive method. The researcher will also be able to bring out possible reasons for particular relationship between variables. The merits of this method, according to Saunders (2007) are that the researcher will have control over the research process. The samples generated will also be a representation of the whole population. However, the limitation is that this process is time consuming as the analysis is depend ent on the respondents. However, the respondents might be bored with the questions if the questions are much. Yin, (2009) describes a case study as an empirical enquiry that investigates a contemporary phenomenon in depth and within its real-life context especially when the boundaries between the phenomenon and context are clearly not evident. This, he argues makes a case study distinct from all other researches. Saunders, (2007) emphasized on the importance of case study saying it has the ability to answer the questions on Why, What and How with particular emphasis to What and How. The data collection techniques employed in a case study are usually observation, interviews, documentary analysis and questionnaires. A case study can either be single or multiple case study (Yin, 2009, Saunders, 2007). Single case study provides the research an opportunity to observe and analyse a phenomenon, hence single case study defines the actual case. On the other hand, a multiple case study es tablishes a benchmark, using the findings of a first case to analyse the other cases. In addition, a case study can be holistic or embedded. It is holistic when the research is on a single organization as a whole and it is embedded when a number of sub-units within an organization are used for analysis. A multiple case study will be employed in this research as the research will engage in assessing the actual performance of the operational risk framework of Barclays UKRB against its policy framework. The researcher will issue questionnaire, one to the senior management, the managers, supervisors and the staff. This aim is to analyse how operational risk is viewed at the top and how its implementation at the bottom. This will give an in-depth analysis and draw a single set of cross-case conclusion. Archival research makes use of archival records by using administrative records and documents as the principal source of data (Saunders, 2009). The historical undertone however does not mean its only historical documents, modern documents can also be used. These products are important as they form part of the day to day activities of the organization in order words they are part of reality being studied. Archival research also has its limitations. Some documents are classified confidential documents and as such might not be accessed. Secondly, the available data might not contain the information needed or meet the objectives of the researcher (Saunders, 2009). This research will make use of archival documents sourced from annual reports, independent sources and company websites. This will be used to support the survey, explanatory and descriptive strategies. This will give an in depth knowledge on the activities of the banks, culture and strategy thereby helping the researcher achieve the research objectives. RESEARCH DESIGN To illustrate, before a good building is put in place, there is an initial design by an architect who has a style. A research design deals with the aims, uses, intentions and purposes of research. It also deals with the constraints of location, time, money and availability of staff. Just like an architect, a research design has its own unique style with the researchers preference and ideas (Hakim, 2000). The three approaches to research are Qualitative, Quantitative and Mixed method research. Qualitative research explores or understands individuals or group attributed to social or human problem (Creswell, 2009). Woods, (2006) noted that a good qualitative research focus on natural settings, interest in meanings, perspective and understanding, emphasizes on process and uses an inductive analysis and grounded theory. He however lists eight methods of qualitative research as observation, interviews, sampling, written materials, questionnaires, validity, ethics and qualitative research assessed such as documentary analysis, observation and interviews. Qualitative research is also seen as a situated activity which locates the observer in the world (Ritchie and Lewis, 2003). This is usually subjective because the researcher interprets the data based on participant observation, in-depth interviews, observation of data collected etc. One good advantage is that the researcher tends to be in control of the research. Qualitative research technique is also more likely to present better quality results and easily interpretable findings (Pickard, 2007). Ritchie and Lewis (2003) emphasized on the importance of a qualitative research when they stressed that their natural and interpreting approach is attached to the meaning that individuals ascribe to beliefs, actions, values and decisions. Robson (2003) highlights on the richness and fullness of the qualitative research, emphasizing on its ability to restore a subject in as real a manner as possible. Quantitative Research is a means for testing individual theories by examining the relationship among variables which can be measured with instruments, using statistical procedures to measure numbered data (Creswell, 2009). The quantitative method also referred to as being realist or sometimes positivist aims to uncover an existing reality (Muijs, 2004). One good advantage of Quantitative research is its simplicity and lack of ambiguity (Gilbert, 2008). Surveys are the most common type of quantitative method. Mixed Method research combines both the quantitative and qualitative methods. This method is increasingly used for business and management research. It uses the quantitative and qualitative data collection techniques and analysis procedures. The mixed method performs the triangulation method by using two or more independent sources of data collection to corroborate research findings .It also uses qualitative methods to explain the relationship between quantitative variables (Saunders, 2009, Creswell , 2009). This research will employ the mixed method research, using questionnaires, written documents, documentary reports and secondary data to support the analysis. Mixed method is highly recommended for case studies as it helps the investigator address a broader range of historical and behavioural issues. The findings are however accurate and convincing (Yin, 2009). However, the limitation of this method according to Yin, (2009) is that it can be overly burdensome and more expensive than the single method. DATA COLLECTION Two methods of data collection to be employed are the Primary and Secondary data collection methods. A questionnaire will be issued to respondents through online software (Qualtrics) who will answer the same kind of questions. This is because it is an efficient way of collecting responses and opinions from a large sample before analysis. It also gives individuals the opportunity to express their honest views anonymously without fear or prejudice. Secondary data will be collected from secondary sources such as annual reports, Barclays bank websites, intranet, independent sources and online sources. This will be used to complement the primary data. DATA ANALYSIS The data collected using from the primary source which is the questionnaire will be analysed using both excel spreadsheet and SPSS which will run descriptive statistic to identify trends and patterns in the data set. Simple relationships using bar charts, histograms, line graphs, and scatter plots will be developed with excel. More in-depth analysis will then be carried out using SPSS which will investigate the relationships between the identified metrics and provide significant values based on the analysis. The choice of SPSS was because of its ability to do statistical analysis in addition to data management (case selection, file reshaping, creating derived data) and data documentation. The descriptive statistical process will be used to confirm the normality of the distribution of the data set. Some of the exploratory analysis will test for normality in the data set. A normally distributed data set will have 68% of the data fall within 1 standard deviation of the mean, 95% of the data will fall within 2 standard deviations of the mean, and almost all (99.7%) of the data will fall within 3 standard deviations of the mean. Correlation analysis will be used to describe the strength and direction of the linear relationship between two metrics and will quantify how much two uncertain quantities vary together and the relationships between them. The qualitative data will however be used to support the quantitative analysis.

History Cxc Adjustments to Emancipation - 2773 Words

Adjustments to Emancipation | Coming of the Chinese, Europeans, Indians and Africans | Akia Selver | TABLE OF CONTENTS 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 1 2. Bakcground†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 2 3. Africans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 3 4. Europeans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 5. Madeirans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 6. East Indians†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 7. Contracts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 8. Effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 9. Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page INTRODUCTION This project is based on the topic Adjustments to Emancipation from 1838 –†¦show more content†¦They sought other employment or asked to be repatriated. In 1841 the Jamaican government made another attempt and imported more whites from Britain. After more deaths and requests to be sent home, the government finally realized that plantation labour from Northern Europe was a hopeless prospect. A total of 200 immigrants arrived in St.Kitts. MADEIRANS In the 1830s Planters in Trinidad and Guyana turned to Madeira, the Portuguese colony in the Atlantic where sugar was the main crop. The first 125 Madeiran cane workers come to Trinidad in 1834, through Mr. Seale, an English merchant. 559 landed in Guyana the following year. Private importations of Madeiran began in 1835 but were suspended in 1839 while the British government examined the conduct of the schemes. Maideiran immigration was re-opened on an official basis in 1841 and large numbers went to British Guiana. The numbers decreased after 1846. In 1848 the scheme was suspended again. It was resumed in 1850, but was not popular. By 1856 Portuguese Madeirans controlled nearly all the retailing businesses in Guyana and St Vincent. The immigration period lasted from 1835 to 1882. The scheme was very irregular, the death rate was of the new arrivals were high and most of them went into trading as soon as their contracts ended. In addition, the Madeiran Government objected to the scheme, since so many of its citizens were leaving, andShow MoreRelatedHistory Cxc Adjustments to Emancipation2766 Words   |  12 PagesAdjustments to Emancipation | Coming of the Chinese, Europeans, Indians and Africans | Akia Selver | TABLE OF CONTENTS 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 1 2. Bakcground†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 2 3. Africans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 3 4. Europeans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 5. Madeirans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 6. East Indians†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 7. Contracts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Tinnitus Management Therapy Free Essays

Goebel, Gerhard; Rief, Winfried; Wise, Karen. 1998. Meeting the expectations of chronic tinnitus patients: Comparison of a structured group therapy program for tinnitus management with a problem solving group. We will write a custom essay sample on Tinnitus Management Therapy or any similar topic only for you Order Now Journal of Psychosomatic Research. 44 (6). 681-685 A therapy called tinnitus management therapy or TMT was developed using ideas of cognitive-behavioral therapy for two different groups. One-hundred fourty-four patients suffering form tinnitus aged 19-74 years were treated with this TMT compared with a normal kind of problem solving group therapy. The patients self-rated themselves on how helpful each treatment was in dealing with life problems as well as how seriously they thought that were being treated and taken seriously. These self-ratings helped professionals find that the TMT therapy worked better for these patients in coping with all the aspects of tinnitus. Anderson, Gerhard. 1997. Prior treatments in a group of tinnitus sufferers seeking treatment. Psychotherapy and Psychosomatics. 66 (2). 107-110. Four groups were obtained from sixty-nine tinnitus sufferers aged 22-76 years to try and describe the distress they go through based on if they have had treatment or not. The four groups were: not treatment (24 people), acupuncture (19 people), relaxation (13 people), other treatments. (13 people). These people were asked to rate helplessness, capacity for rest, acceptability of change, emotional effects, hearing and ability to ignore using the Tinnitus Effect Questionaire. The only major difference that was found was that the untreated group had more acceptability for change. Hegel, Mark T; Martin, John B. 1998. Behavioral treatment of pulsative tinnitus and headache following traumatic head injuries: Objective polygraphic assessment of change. Behavior Modification. 22 (4). Pg. 563-573 This study was done on a 37 year old male that had a traumatic head injury. He was evaluated and put through behavioral treatment that included a polygraphic assessment of vasomotor function among other things. Lifestyle modifications and behavioral modifications helped in both functioning and figuring out the underlying physiology that relates to tinnitus. Anderson, Gerhard; Larsen, Hans-Christian. 1997. Cognitive-behavioral treatment of tinnitus in otosclerosis : A case report. Behavioural and Cognitive Psychotherapy. 25. 79-82 A male patient aged 52 years with an ear disease (otosclerosis) had symptoms that included tinnitus which caused him obvious physiological distress. The doctors found that the tinnitus that he had was stress-induced and had experienced attacks which seemed horribly unbearable. He was given ten sessions of a cognitive-behavioral therapy program and was tested before and after to find results. These results showed that the attacks became less frequent, easier to handle, and decreased annoyance, which in turn helped him cope better. Erlandsson, Soly I. 1998. Psychological counseling in a medical setting-some clinical examples given by patients with tinnitus and Meneire’s disease. International Journal for the Advancement of Counseling. 20 (4). 265-276. Counseling patients with Meniere’s disease showed that a defensive response to tinnitus or Meniere’s disease caused a state of dysfunction and that their psychological adaption was hindered. Some of the patients found it difficult to even talk about the first attack that they experienced of the tinnitus and Meniere’s disease. The counselors concluded that the reason these people are trying to find help is because they are afraid of suffering a mental breakdown. They don’t think it has much to do with the physical disease, so specialists need to come at it from a psychological perspective. How to cite Tinnitus Management Therapy, Essay examples

Public Health v.s Individual Liberty Essay Example

Public Health v.s Individual Liberty Paper In Typhoid Mary, Mary Mallon is isolated on North Brother Island from 1907 to 1910 and again from 1915 until she dies in 1938. Mary Mallon is striped of her civil liberties and is unwillingly quarantined to preserve public health. This brings about an interesting issue, an issue that is just as important today with regard to AIDS as it was nearly a century ago with typhoid. Many have suggested, then and now, that if an individual endangers the public health of the community that that person’s liberties should become secondary to the safety of the community. However, people that contract diseases are unwilling victims of it and they too are members of the community. There must be a balance. While protecting the larger community, the individual must too be protected. One’s individual liberties should not be denied in order to protect public health. When facing a public health concern like a contagious disease, isolating people with the disease does not guarantee its elimination but it does rob these people of their freedoms. We will write a custom essay sample on Public Health v.s Individual Liberty specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Public Health v.s Individual Liberty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Public Health v.s Individual Liberty specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The purpose of this essay is to suggest that protecting an individual’s liberties is just as important as protecting public health and that isolation should not be used as a method of preventing the spread of disease. Using two prime examples we will look at how isolation violates civil liberties. The first example is of Mary Mallon’s isolation. This example illustrates that a well-informed, cooperative carrier, can be a far more useful tool than isolation. The second example is of Cuba’s national HIV/AIDS containment program. From this example one can see the negative impact that isolation has on the stricken and the community and that isolation, as a means of preventing the spread of disease ultimately does not work. Mary Mallon arrives in the United States in 1896 at the age of fifteen. Although she is poorly educated and unskilled, Mallon is bright and spirited. She moves from job to job, always seeking to improve her life. After discovering her aptitude in preparing food she becomes a cook. In the summer of 1906, a wealthy banker by the name of Charles Henry Warren rented a large house in Oyster Bay, Long Island as a vacation home for himself and his family. He employs maids, gardeners, and a cook to provide the services at his new home. On the fourth of August, he hires Mary Mallon as the family cook. On the twenty-seventh of August, the household is stricken with typhoid fever. The owner of the house, George Thompson, fearful that he will be unable to rent the house ever again, becomes determined to learn the source of the disease. Thus, he hires George Soper, a sanitary engineer, to conduct an investigation. At first, Soper thought soft clams might have been the initial agent. He later, shifts his attention to household members, and finally to the cook. When he learns that Mary Mallon is only hired shortly before the beginning of the illnesses, he becomes convinced that she is a healthy carrier of typhoid fever. He tracks Mary Mallon to her new place of employment. He approaches her with all the finesse of a bull in a china shop. He tells her she is spreading disease through the food she cooks and demands that she provides him with stool, urine and blood samples. Mary attacks Soper with a meat fork and he is forced to retreat without any samples. Mary Mallon refuses to believe that she is spreading the infectious disease, typhoid fever. She declares that she has never had typhoid in her life. Soper is equally adamant in proving his theory. To do so, he reconstructs Mallon’s work history. He finds that in the previous ten years, Mallon had worked as a cook for eight different families. Of the eight, seven families had experienced typhoid outbreaks. He also finds that a total number of twenty-two people have taken ill and one has died. Soper’s data persuades the New York City Health Inspector that Mary Mallon is indeed a carrier of the disease. In March of 1907, she is carried off, kicking and screaming, to a hospital for testing. Her feces show high concentrations of typhoid bacilli and she is sent to an isolation cottage on the grounds of Riverside Hospital, located on a small island near Riker’s Island. There she remains for three years. This is when Mary Mallon becomes known as Typhoid Mary. After three years, Mary is released with the proviso that she will stay in touch with the health department and that she not work as a cook. For a time, she complies with the requirements. She works in a laundry; however, this job does not sustain her in wages or in satisfaction. Therefore she changes her name to Mrs. Brown and returns to cooking. For three months, she cooks at Sloane Maternity hospital in Manhattan. During her time there, at least dozens of doctors, nurses, staff, and even children contacted typhoid Fever. Two of the victims die. Mary Mallon is unmasked as Typhoid Mary. She is again sent to North Border Island where she lives for twenty-three years until she dies. Mary Mallon’s isolation is a prime example of how public health policies can be discriminatory and unfairly applied. Mary Mallon is not the only known carrier of typhoid, yet she is the only one to be robbed of her civil liberties because she is a healthy carrier. When she dies, in 1938, a newspaper notes that there are 237 other healthy carriers under observation by the health department. Mary Mallon is, however, the only person to be forced to live in isolation. Mary Mallon’s story, although very tragic, can be an extremely useful asset in the United States’ efforts to create a health care system that is in no way discriminatory. It is exemplary of the kinds of pitfalls that the United States should avoid. One can see from Typhoid Mary that there is a great need for fairness in the health care system. For example, if Mary Mallon felt health system was fair and non-discriminatory she would have had more confidence in the system. Thus, she would have been more likely to cooperate. There is also a need for better education on how diseases are spread. If Mary Mallon had been better educated on how to prevent the spread of the infectious disease, the combination of her willingness to cooperate with her knowledge of how to protect others from infection would have meant that both her rights and liberties would have been protected as well as the public’s health. Education is a far more powerful tool in preventing the spread of infectious diseases than isolation ever could be. However, the health system must first become fair, non-discriminatory, and trustworthy, and all citizens, especially those stricken with disease, must perceive it as such. This will lead more and more people to trust in the public health system. This trust then allows the system to effectively educate more people that carry a disease, so they can refrain from activities that put others at risk. Johan Giesecke, an infectious disease specialist, believes that â€Å"strong public confidence in a benevolent and non-discriminatory state and health care system is more valuable than repressive legislation† (Leavitt; 245). In the end, everyone benefits from this method of prevention. This method prevents the spread of disease better than isolation ever will. At the same time the rights and liberties of the infected are being protected along with the health of the community. In thinking about how far the government might take disease control, isolation emerges as a frightening possibility. Nevertheless, some states have actually considered quarantining people with HIV/AIDS. One can argue that this kind of action goes against democracy, against the Constitution, and against the very foundation the United States is built on. Clearly, isolating people deprives individuals of their god giving rights as human beings and as Americans. Isolation robs these individuals of cherished values like: liberty, privacy, freedom of speech, and freedom of choice. Cuba is another prime example of why the United States should not use isolation as a public health preservation tactic. In 1986 Cuba initiated a national program to contain AIDS. This program includes: systematic screenings, isolating of all HIV-positive people in sanitariums, and requiring all HIV-positive pregnant women to abort their babies. Cuba found initial success in containing AIDS due to this plan along with other determining factors. Drug use, which is a major means of HIV transmission, has been rigorously reduced in Cuba. Cuba also upholds a severely strict sexual conduct code. It also benefits from its position in the hemisphere; because of its economic isolation it is relatively underexposed to the disease. One can state that isolation of HIV-positive people has contributed greatly to the initial success of Cuba keeping the disease at bay, but this success comes at the expense of Cuban citizens. Citizens comply with the program not of their own free will. This program does more harm than good. It forces HIV-positive people to live away from their friends and family in sanitariums and deprives them of their civil liberties. These sanitariums seem to be nothing more than prisons. The people who are forced to live there are called â€Å"inmates† and they are kept in with walls and barbed wire. Some of these inmates have compared these sanitariums to concentration camps. The program also robs HIV-positive women of the right to choose because they must abort their babies, whether they want to or not. Also, the systematic screenings are an invasion of privacy. What makes the situation worse is that these people are striped of their liberties and isolated in vain. Recent studies show that the program has not been effective in stopping the epidemic. Instead, it leads people to believe that all the HIV/AIDS-positive people are isolated and they gain a false sense of security, which results in a reverse effect. Due to this sense of security they engage in unprotected sex and thus continue to spread the infection. The United States has two courses of action that it can take. The first is to legally decide to follow the lead of the Cuban government. Therefore, placing the individual rights and liberties of the sick at a secondary level, while deciding that the protection of the public health is a far greater national priority. Such changes would move the country in a direction opposite of the democracy all Americans love and believe in. This would foster discrimination of those that have a disease, like HIV, at state, community, and health care levels. Amilca Palmer, a journalist that did a study on Cuba’ sanitariums, writes, â€Å"It is a telling sign that Cuba is not an utopian socialist world where everyones needs are met, but one where the individual is erased, especially that individual who cant conform to the social norm† (Palmer; http://www. stg. brown. edu). This is certainly not the direction in which the United States should follow. Instead, the United States should look to other options, options that uphold democracy not dictatorship. The second choice it can consider is to make civil rights and liberties an equally dominant national priority as public health. Therefore, establishing policies of fair non-discriminatory health care. This kind of policy will earn the confidence of all American citizens, sick and well alike, and provide them legitimate, long-term protection that is accommodating. Such changes would move the country in a direction that fosters our value system of individual rights and liberties, while emphasizing the importance of public health. In conclusion, Typhoid Mary written nearly a century ago brings up an important issue, an issue that affects many people still today. Mary Mallon’s story teaches people that there must be fairness in public health policies, and that these policies must avoid discrimination and abuse of individuals who carry a disease. Many people believe that when deciding between an individual’s rights and the health of a community, the community’s safety becomes paramount and the individual’s liberties become simply secondary. Thus, isolation is not considered as a violation of one’s rights but as a right of the community to be protected from these carriers. However, it is imperative that one keeps in mind that the stricken are members of the community too and their rights are just as important. Isolation does not eliminate the spread of disease. In some ways it may actually help facilitate the spread of disease. Yet, some states in the U. S. are considering using isolation to lessen then spread of HIV/AIDS in the country. One can argue that isolation goes against democracy, against the Constitution, and against the very foundation the United States is built on. Bibliography : http://www. lihistory. com/7/hs702a. htm http://history1900s. about. com/library/weekly/aa062900a. htm http://www. stg. brown. edu/projects/projects. old/classes/mc166k/summarie/indys. html http://www. cubasolidarity. net/cubahol2. html Leavitt, Judith Walzer. Typhoid Mary. Beacon Press, Boston, Massachusetts, 1996.

Harris Seafood Essays

Harris Seafood Essays Harris Seafood Paper Harris Seafood Paper | |Harris Seafoods Inc. | Memorandum To:Mr. Charlie Harris II, CEO From:student 103 CC:Professor Date:11/22/11 Subject:Harris Seafoods Inc. : Processing Plant Project Analysis and Recommendation Your immediate attention is requested. We would like to take this opportunity to discuss our team valuation of accepting Processing Plant Project. We value that Harris Seafoods has evolved into one of the largest producers of frozen shrimp in the United States. We are impressed by company’s remarkable high return on equity of 39% after-tax. Our analysis of the Processing Plant Project will help you make a well informed decision and additionally, it will provide an action-oriented recommendation. We will first identify key issues and risk involved followed by financial support of the project. Our analysis is supported with financial measures of NPV, IRR, CAPM theory and WACC to illustrate if accepting Processing Plant Project would provide acceptable required rate of return for Harris Seafoods. Key Issues and Risk: The processing Plant proposal would allow Harris Seafoods to seize the opportunity to expand into shrimp production and sales while utilizing its resources effectively. The expansion in shrimp processing facility would permit the company to grow in terms of return on investment. However, we would like to highlight various risk exposed to Harris Seafoods Inc by accepting the project. We believe that by accepting the project would affect Harris Seafoods high return on shareholder’s equity. Issues in Shrimp Industry: : The Shrimp Industry appears to be uncertain in terms of shrimp supply. The shrimp beds in the waters off Texas and Mexico were over fished, resulting in it becoming increasingly difficult to find shrimp as stated on page two. It exposes Harris Seafoods to the risk of shortage in shrimp supply. The price of shrimp is determined by the size, the value of the catch and production levels are beyond management’s control. The price risk is vital to consider. The demand for shrimp is affected by the cyclical swings due to changes in the economy which also impact prices. As a result, the changes in supply leads to an increase in shrimp imports into the US since foreign competitors tend to have lower costs than fisherman within the US. Another major issue is the unpredictable shrimp supply. The supply of shrimps is risky due to the danger of being destroyed from oils spills from offshore drilling activity. Harris Seafoods also faces an existing threat with territorial limitations since most countries of the world have established 200-mile boundaries, as a result it limits the number of overseas boats allowed to fish in boundaries areas. One more issue and risk to consider is fluctuating and irrepressible cost of fuel expense for operating of boats and equipments. The Processing Plant Project: The processing plant proposal seem attractive and if Harris Seafoods decides to expand its operations in shrimp processing, the project will cost $7 million and can be completed by the first quarter of 1981. However, we encourage Harris Seafoods to consider if accepting the processing plant would meet Harris Seafoods required rate of return on shareholder’s equity. Using WACC, we determined discount rate of 15% 20%, the discount rate that company is expected to pay for all its bonds and stockholders to finance its assets. Using the long-term government bond as a bench mark, we concluded that risk free rate, an acceptable required rate of return, to be above 13. 521%. The inputs for WACC were 30% debt to a 48% tax rate which concluded to be 15%. Please note that 39% required rate of return from Harris Seafoods is very high and not common. Therefore, we feel that 18% rate of return is acceptable using CAPM. We calculated Required Rate of Return by using Capital Asset Pricing Models with inputs of treasury long-term government bonds (9. 44%), return on equity- all US manufacturing companies (16. 3%), and Harris Seafood’s beta (1. 25). Please be advised that 1. 25 beta for Harris Seafoods equity, but we acknowledge that true beta of the project is uncertain because of finding a market portfolio with similar risk is hard to find. In addition, the Return on Equity at 15%, we took the discount rate and applied it to the Free Cash Flows to get a Net Present Value. The Internal Rate of Return of the project was 15%. To compensate Harris Seafoods for the opportunity cost and risk of not investing in lowest required rate of return plus risk premium for individual’s required rate of return, we will use WACC of Harris Seafoods. Our Recommendation: We recommend based on economical analysis determines that accepting processing plant project is not viable to meet the minimum required rate of return set by the Harris Seafood Inc. for shareholder’s equity. Your concerned about accepting this project would reduce the company’s high rate of return on invested capital is absolutely correct after this analysis. The Free Cash Flow provides a possible scenario of receiving certain principle and interest payments that Harris may receive. Please be advised that our Cash Flow projects and forecast provides great uncertainty, consequently we compensate that uncertainty with the discount rate of 15%, the higher discount rate resulted in lower present value which means our project will be worth less. Please keep in mind that a negative NPV does not ultimately define poor investment, but rather, from an economic perspective a negative NPV signifies the investment will not return the expected required rate of return or neither will it compensate for opportunity cost missed as an investment elsewhere. Our Free Cash Flows concludes that Harris Seafoods would experience negative Free Cash Flow in 1980 of $10,035. 00 and continues to experience negative free cash flow for following years up to 1986, which results in negative present value. However, 1981 Harris Seafoods took a tax credit in the amount of $650,000 that declined present value for the years. We don’t recommend investing in the Shrimp Processing Plant because of the tax incentives offered by Brownsville, Texas. We also suggest Harris Seafoods to consider industry (supply and demand) risk, oil price risk, cycle risk, import and export risk, weather risk, and operating (oil-spill risk and storage cost) risk. Harris Seafoods has been successful, profitable, and maintained a high required rate of return. Although, we recognize by diversifying business risk by investing in processing industry would allow Harris Seafoods expand in business operations. In addition, we highly want Harris Seafoods to contemplate the critical risk factors of supply, demand, and price of Shrimp. We hope this analysis and recommendation is adequate. If you have any question, please free to contact any of our team members.

Hubris Crimes in Greek Tragedy and Law

Hubris Crimes in Greek Tragedy and Law Hubris is excessive pride (or overweening pride), and is often called the pride that comes before the fall. It had serious consequences in Greek tragedy and law. The protagonist Ajax in Sophocles Ajax tragedy exhibits hubris by thinking he does not need the help of Zeus. Sophocles Oedipus exhibits hubris when he refuses to accept his fate. In Greek tragedy, hubris leads to conflict, if not punishment or death, although when Orestes,​ with  hubris, took it upon himself to revenge his father by killing his mother, Athena exonerated him. Aristotle discusses hubris in Rhetoric 1378b. Editor J. H. Freese notes about this passage: In Attic law hubris (insulting, degrading treatment) was a more serious offence than aikia (bodily ill-treatment). It was the subject of a State criminal prosecution ( graphà ª), aikia of a private action ( dikà ª) for damages. The penalty was assessed in court, and might even be death. It had to be proven that the defendant struck the first blow. Also Known As: Excessive pride Examples: Near the end of the Odyssey, Odysseus punishes the suitors for their hubris in his absence.

How does someone learn to be racist or prejudiced Essay

How does someone learn to be racist or prejudiced - Essay Example They begin to believe that they have a right to feel as they do. The most common way that a person learns racism and prejudice is through their parents or other close relatives. When a child grows up in a household that openly promotes being racist or prejudice, that child usually grows up to become racist or prejudiced. They are subjected to these ideas from a young age and they grow up thinking that these thoughts, ideas, and behaviors are right. Children are easily influenced by their parents and other authoritative figures in their lives and they end up taking on a lot of their personality traits. If a child’s parents raise that child into thinking that a certain race is bad or lower than their own, that child will hold onto that concept throughout the childhood and into adulthood. Sometimes the passing on of racist views is unintended, but, more often than not, a child raised in a situation like this is not corrected when they begin to display some of the same ideals. In many cases, some children are even praised when they first make it known that they have prejudice views towards someone else simply because of their skin color, religion, or sexual orientation.

Morning after pills Essay Example | Topics and Well Written Essays - 2250 words

Morning after pills - Essay Example e Morning - after pills just like a regular birth control pill although it is much stronger and it functions by preventing ovulation thus avoiding contraception or implantation if ovulation occurs (Ferri, 2012, pp. 285-287). Morning-after pills are common and they play a significant role in preventing an unplanned pregnancy in various situations but the drug is highly abused apart from having some adverse side-effects on its users. Morning-after pills contain hormones similar to the content of regular birth control pills and they prevent pregnancy primarily by preventing ovaries from releasing eggs. Moreover, the pills usually make cervical mucus thick hence prohibiting sperms from mixing with egg and causing fertilization. The functionally of the pills largely depend on the stage of the menstrual cycle in women. Watkins (2012) believes that depending on the stage of the menstrual cycle, the contraception may delay or stop the release of the egg, change the lining of the uterus, and finally alter the movement of the egg and sperm by limiting their speed (1463-1470). However, the morning-after pills are never effective for pregnancies implanted in the uterus. It should be noted that morning-after pills are not worth relied on and should only be considered as last chance contraception (Ferri, 2012, pp. 285-287). Effectiveness of the morning-after pills is within a certain period including immediately after unpro tected intercourse up to 5 days or 120 hours. However, they always work best when taken immediately after unprotected sex instead of waiting for the fifth day because the longer an individual waits for the pills, the lesser their chance of working. Ferri (2012) illustrates that there are two hormonal types of morning-after pills whose effectiveness, prices and side effects differ slightly (2855-287). The first type of morning-after pills is known as plan B that contains progestin hormone and is taken as 2 pills. Plan B pills can either be taken immediately

Essay --

INTRODUCTION The ocean contains 97 percent of the earths water, the residual 3 percent is fresh water that is relatively hard to access (National Oceanic and Atmospheric Administration 2013). There is a limited amount of this precious liquid that is essential to human life, and currently California is running out of it. California is the nation's most populous state, and debatably the world's eighth largest economy (Ball 2014). California's optimal geography and Mediterranean climate have helped the state become one of the most productive agricultural regions in the world (Department of Water Resource 2014). However, across the state farmers are ripping up the crops that have allowed for the states prosperous growth (Ball 2014). This is due to the fact that California is currently in a severe drought. Last year was the driest year on record, and this year is expected to be even worse (Ball 2014). Without conservation requirements Californias may continue to take this precious resource for granted. Voluntary conservation is not going to work, policy changes are required to solve this issue and end this crisis. Urban conservation practices are necessary. Although the majority of water useage is not in urban areas there is still drastic room for improvement. Too much of urban water use is unessential and unnecessary(Naughton 2014). Agricultural conservation is much more difficult. This is due to the direct correlation between water usage and yield (Department of Water Resources 2014). A decrease in water will typically decrease yield (Department of Water Resources 2014). Urban water use only accounts for about 12 percent of total freshwater withdrawals, whereas agriculture takes up about one third of consumption (Olmstead & Stavi... ...nia’s Water Future My recomended will have a positive impact on California's future. This policy will save California water, and therefore money. The implementation of this policy should be paid for by the money generated from the rate increases. This can be put to pay for the council, set up education programs, and even retrofit homes with low-flow appliances. Conclusions In the words of Olmstead & Stavins (2009) â€Å"using prices to manage water demand is more cost effective than implementing nonprice conservation programs.† Involuntary policy changes must be enacted if Governor Brown wants to see an increase in conservation. Excessive urban water use must be curbed, and through rate changes this can happen. By implementing my proposed policy, California will experience effective conservation while making a revenue to pay for education and the retrofitting of homes.

Product Positioning in the Market

ISSN 1392-2785 ENGINEERING ECONOMICS. 2008. No 1 (56) COMMERCE OF ENGINEERING DECISIONS Theoretical Aspects of Product Positioning in the Market R ta Ostasevi i t Kauno technologijos universitetas K. Donelai io g. 73, LT-44029, Kaunas The article consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research methods are described.The purpose of the article is systemization and thorough description of the knowledge and information (found in a large number of sources) about the positioning concept, its position in the STP model, coherent description of the product positioning process steps as recommendations for successful product positioning process accomplishment. It is obvious that to be successful a product must occupy an explicit, distinct, and proper place, in the minds of potential and existing consumers, relative to other rival products on the market. Product pos itioning is the tool to achieve the above mentioned result.The article analyses how the product should be positioned on the market. The second part of the artic conceptions of product positioning in the market. Those include: Etzel, Walker, Stanton (1997), Ries and Trout (1986), Kotler (2006), Armstrong (2006), Bhat (1998), Fill (2006), Ferrel (1997), Lamb, Hair, McDaniel (2004), Boone and Kurz (2001). The third part defines the basement of product following parts: segmentation, targeting and positioning. The fourth part describes product positioning steps, interpreted by different scholars.There are two samples of product positioning process given (by Hooley (2004) and Hutt, Spech (2004)) and a model created by the authors of this article. The seventh part, identification and analysis of competitive products in the market, describes the best means how to distinguish competitive products, different levels of competition. The eighth part, identification of determinant attributes and measuring their significance to the user, reveals the techniques for selection of determinant attributes and criteria for successful determinant attributes.The ninth part, identification of current position of the product and other competing products according to determinant attributes, shows possible ways of carrying out this product positioning process stage. The tenth part, composition of the positioning map, reveals the process of their creation and provides reasons why it is such a powerful tool for examining the positions of products. The eleventh part, the determination of the desired position of the product, speaks about the ideal position of a product and where companies want to position their products (the desired position).The twelfth paragraph, called the selection of positioning or repositioning strategy, reveals possible positioning strategies proposed by various authors, repositioning strategies, presented by Doyle, Stern (2006), possible reasons of inadequate positio ning. The thirteenth part, creation of the positioning statement, discusses the three models of creation of product positioning statement: X-Y-Z model, I-D-U model, and a-b-e model. The last part consists of conclusions on theoretical studies of product positioning process. Keywords: product positioning, product positioning teps, determinant attributes, positioning map, positioning and repositioning strategy, positioning statement. Introduction There is no product in the world that does not have a position. Product positioning is about visibility and recognition and what product represents for a buyer. In markets where the intensiveness of rivalry and competition are increasing and buyers have a greater intrinsic values become critical. An offering with a clear identity and orientation to a needs will not only be purchased, but can warrant a larger margin through increased added value.Numerous organizations are trying to manage their positions occupied by their products and are usin g different positioning strategies to move to new positions in consumers minds and so generate an advantage over their competitors. Earlier positioning was very important in markets that are very competitive and where mobility barriers are relatively low. Nowadays these market characteristics can be applied almost to every industry or business, and to any economy. No product, of those which have survived, can be imagined without clear, distinct and intensive positioning.It is vivid, that for a successful product in the market good quality and well known brand are not enough. The product must occupy an explicit, distinct, and proper place, in the minds of potential and existing consumers, relative to other rival products on the market. Reaching (or not reaching) that desirable position in the minds of consumers is the result of successful (or not successful) positioning. The article analyses how the product should be positioned on the market. The object of the research: product posit ioning in the market.Purpose of the research: to systemize and thoroughly describe the knowledge and information (found in a large number of sources) about the positioning concept, its position in the STP model, coherently describe the product positioning process steps as recommendations for successful product positioning process accomplishment. Research methods used: Conducting theoretical studies of positioning in the market, the method of comparative analysis and systematization of scientific literature were used.Concept of product positioning There is a great number of different definitions of positioning in scientific literature of marketing. The concept of positioning seeks to place a product in a certain rspective buyers. Marketers offerings from those of competitors and to create promotions that communicate the desired position. Boone and Kurz (2001) Scientists Etzel, Walker and Stanton (1997) refer to a product and to differentiate (position) it in a favorable way from simi lar products. Ries and Trout (1986) distinguish from all other marketing theoretics, stating that positioning is not what is done to a product.Positioning is what you do to the mind of the prospect. The same authors indicate that positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. However, Kotler (2006) defines positioning as the act of designing the upies a distinct and valued position in the target consumers mind. Scholars Kotler, Armstrong (2006) verify that market positioning is arranging for a product to occupy a clear, distinctive, and desirable place, in the minds of target consumers, relative to competing products.Thus, marketers plan positions that distinguish their products from competing products and give them the greatest strategic advantage in their target markets. The purpose of positioning is to create a unique and favorable image in the minds of target customers, Bhat (1998). The author Fill (2006) states , that positioning, therefore, is the natural conclusion to the sequence of activities that constitute a core part of the marketing strategy. Market segmentation and target marketing are prerequisites to successful positioning.Product positioning refers to the decisions and activities intended to create and maintain a certain concept 1997). Positioning is developing a specific marketing mix to brand, product line, or organization in general (Lamb, Hair, McDaniel 2004) perceptions of a products attributes relative to the attributes of competitive products. Buyers make a large number of purchase decisions every day. To avoid constant reevaluation of numerous products, buyers tend to group, decisions. Rather than allowing customers to position products independently, marketers must try to influenceThe steps of STP model The foundation of positioning theory is made of one of the most important postulates of the science of marketing. extremely diverse and that a the postulate it is simpl e to define the essence of the STP model: to present the product to those consumers, who want it and are able to acquire it. The first two steps of the STP model serve to find and define the desired consumer, and positioning serves for placing the product in the desirable position in the minds of target consumers.Scholars Grancutt, Leadley and Forsyth (2004) thoroughly describe the STP model steps in the table below Table 1 The STP model steps Segmentation * Choose variables for segmenting market * Build a profile of the segments (sub-segments) * Validate emerging segments Targeting * Decide on targeting strategy * Identify which and how many segments should be targeted Positioning * Understand consumer perceptions * Position products in the mind of the consumer * Design appropriate marketing mix to communicate positioning Source: Grancutt, Leadley, Forsyth (2004)Product positioning steps Scholar Winner (2007) has a distinct view on product positioning decisions; he emphasizes custo mer decision making process as the most important issue in product positioning steps. According to the scientist, marketers have to answer the following questions when positioning the product What dimensions do consumers use to evaluate product offerings in the industry or category? How important is each of these dimensions is in the decision making process? How do you and competition compare on the dimensions? What decision processes do the customers use?The author Hooley (2001) determines these stages of product positioning process: Table 2 Product positioning steps Identification of competitors Singling out decision making attributes Evaluation out of decision making attribute significance Identify the determinant attributes and measure their significance to the user Product positioning steps Identify and analyze competitive products in the market Table 4 Identification of competitor position according to the most important attributes Identify the current position of the product and other competing products according to determinant attributesIdentification of consumer needs Preparation of a consumer map Selection of the desired position Selection of positioning strategy Source: Grancutt, Leadley, Forsyth (2004) Compose the positioning map Determine the desired position of the product Select positioning or repositioning strategy Create the positioning statement Scientists Hutt, Spech (2004) suggest the following steps in the product positioning process: Table 3 Product positioning steps Identify the relevant set of competitive products Identify the set of determinant attributes that customers use to differentiate among options and determine the preferred choiceIdentification and analysis of competitive products in the market Drawing positioning frames for a product, category membership should be determined first, i. e. other products that compete in the same market and can serve as substitutes. The best considered means for determination is allows collecting a large amount of useful data, which is easily systemized, adapted, processed statistically. One of the main advantages of consumer survey is the anonymousness. Deep interview can be also used to determine the rival products in the market, but due to larger time and financial costs is used seldom.Scientists Hooley, Saunders, Piercy (2006) state that competition can take place in the following levels: Competition with products with analogous qualities Competition in the same product group Competition with other products that satisfy the same or very similar consumer demand Competition in the same consumer demand level As mentioned above it is vitally important not only to determine all products on the same shelf, but also determine the rivals to the whole shelf. Identification of determinant attributes and measuring their significance to the userCollect information from a sample of existing and potential customers concerning their ratings of each product on the determinant attribute s offerings for each market segment Examine the fit between preferences of market segments and current position of product Select positioning or repositioning strategy Source: Hutt, Spech (2004) Concentrating all discussed product positioning models the authors of this article propose the following algorithm of positioning process steps.After the identification and analysis of competitive products in the market, determinant attributes should be identified and their significance to the user should be measured. According to Aaker, (2005) determinant attributes define not only the products benefits and value to the user, but also associations with the product consuming process and with the consumer himself. The authors Hooley, Saunders, Piery (2006) consider a qualitative Determination of the desired position of the productIdentification of the current position of the product and other competing products according to determinant attributes Selection of positioning or repositioning stra tegy Composition of the positioning map It is important to mention, that the above mentioned strategies are not discrete and usually are just pats of complex hybrid strategies, used by marketers. Sometimes, changes in the competitive environment force marketers to repositi position it holds in the minds of consumers relative to the positions of competing products.Scientists Doyle, Stern (2006) suggest the following repositioning options (the first two are real repositioning strategies, the rest can be considered psychological): Introduce a new brand Change existing brand Alter beliefs about the brand Alter beliefs about competitive brands Alter attribute importance weights Introduce new or neglected attributes Find a new market segment Not only changes on the market lead to a demand for a new repositioning strategy.Very often the product fails because of marketers initial positioning mistakes. Brooke (1994) states that a product may be inadequately positioned for three reasons: The segment in which it is targeted might have become unattractive because it is too small, declining, too competitive or otherwise unprofitable. Positioning might be inadequate because the quality and features that the product offers do not appeal to the segment to which it is targeted. igh to allow it to be priced competitively. Scientists Grancutt, Leadley, Forsyth (2004), Kotler (2006) indicate four main risky product positions on the market: underpositioning, overpositioning, confused positioning and doubtful positioning: Table 5 Risky positions Potential risk Underpositioning Comment Some companies discover that buyers have only a vague idea of the brand and the features/benefits of that brand.Customers may not be aware of anything particularly special about the brand Customers may have too narrow a view of the brand. Therefore a consumer might think that a particular glass company, for example, only produces luxury items that retail at high prices. However, it may produce a varie ty of cheaper standard glassware. Customers could be confused about the position of the brand within the marketplace. This confusion may result from the company making too many positioning too frequently.Customers may find it hard to believe the claims made by the company about its brand in view of benefits, the price and the name of the manufacturer. Source: Grancutt, Leadley, Forsyth (2004) This process is probably the most laborious and difficult element positioning implementation steps. Scholars Capon, Hulbert (2001) define the creation of positioning statement as a complex, creative, and highly interactive process, often involving many cut-and-try attempts, before the satisfactory result is achieved.Clear positioning statements have major value. For example, one of the most common complaints advertising companies make about their clients is that they have not clarified their strategies. Although positioning statements are not advertising messages, they provide excellent difficu lty. According to Kalafatis, Tsogas, Blankson (2000) positioning statements play a vital role in helping to guide rts in the marketplace, they are both crucial internally and externally.Scientists Rossiter, Piercy (1997) define the following models for product positioning statement creation: X-YZ macromodel I-D-U mezomodel A-b-e micromodel Creating positioning statement according to the X-YZ model, a marketer should decide on the following issues: nded target audience (Y) product category (X) what benefit (benefits) does the product bring to consumer (Z) Any kind of advertising attempts should emphasize: the benefit to the consumer, which should be unique emotions. he emphasized benefit must be important to the whole product category (I) not mention at all or forewarn consumer of possible product weaknesses (D). Conclusions Having completed the theoretical studies of product positioning in the market the following conclusions can be made: Positioning plays a key role when reaching t he desired place in the mindsets of potential and existing consumers. Most scientists of the field of marketing define product positioning as arrangements for a product to occupy a clear, distinctive, and desirable place in the minds of target consumers, relative to competing products in the market.The position of a product is formed by products attributes relative to the attributes of competitive products Product positioning is an inseparable and most important part of the STP model. If the first two steps (segmentation and targeting) contain flaws or are inadequately or incompletely performed, successful product positioning is doomed to fail. Summarizing the opinion of various scholars, it is obvious that product positioning is a complex, Overpositioning Confused positioning Doubtful positioningCreation of the positioning statement From the research data obtained in the first steps of product positioning process and the marketing strategy developed, it is necessary to formulate a positioning statement that is in tune with the promotional objectives. continuing and chain process. While positioning a product marketers should at least (there can be more) go through the following steps: 1. identify and analyze competitive products in the market, 2. identify the determinant attributes and measure their significance to the user, 3. select positioning or repositioning strategy, 4. ompose the positioning map, 5. determine the desired position of the product, 6. identify the current position of the product and other competing products according to determinant attributes, 7. create positioning statement. References 1. 2. Aaker, D. A. Strategic Marketing Management. New York: The Free Press, 2005. Arora R. Product positioning based on search, experience and creedence attributes using conjoint analysis // Journal of product and brand management, Nr. 5, 2006. Bhat, S. Symbolic and functional positioning of brands / S. Bhat, S. Reddy //Journal of Consumer Marketing, 1998, No 1, p. 2-43. Boone, L. Contemporary marketing 10th edition/ L. Boone, D. Kurtz. Harcourt, 2001. Brooksbank R. The anatomy of positioning strategy. // Marketing intelligence and planning. 1994, No. 4, Capon, N. Marketing Management / N. Capon, J. M. Hulbert. Upper Saddle River, 2001. Dik ius, V. Marketingo tyrimai: teorija ir praktika. Vilnius, 2006. Doyle, P. Marketing management and strategy Fourth edition. / P. Doyle, Ph. Stern, Harlow, 2006. Etzel, M. Marketing 11th edition / M. Etzel, B. Walker, W. Stanton. New Jersey, 1997. 24. intelligence and planning, No. 5, 2002. 25. Pranulis, V.Marketingo tyrimai / Vilnius, 1998. 26. Ries, A. Positioning: The Battle for Your Mind / A. Ries, J. Trout. New York: McGraw-Hill, 1986. 27. Rossiter, J. Advertising Communications and Promotion Management / J. Rossiter, L. Piercy. New York: McGraw hill, 1997. 28. Sheinin, D. A. Positioning brand extensions: implications for beliefs and attitudes // Journal of Product & Brand Management, 1998, No 2. 29. Winer, R. S. Marketing Management. Third edition / Upper Saddle River, 2007. R ta Ostasevi i t Prek s pozicionavimo rinkoje teoriniai aspektai Santrauka Pasaulyje nerasime prek s, kuri netur t pozicijos.Prek s pozicija yra tai, kaip pirk jas suvokia prek pagal tam tikrus apsisprendimo tos pa ios kategorijos preki . Prek identitetu ir orientacija potenciali ar esam pirk j norus ne tik bus noriai perkama, bet ir gali garantuoti didesnius pelnus, kadangi yra sukuriama didesn prid tin vert . Dauguma organizacij bando valdyti savo preki vairias pozicionavimo strategijas, kad patekt naujas (norimas) pozicijas potenciali ar esam pirk j galvosenose ir taip susikurt ias prekes. Anks iau pozicionavimas buvo laba jimo barjer charakteristikos gali b verslui. N ti ir gana intensyvaus pozicionavimo.Tyrimo problema: savaime suprantama, kad s kmingai prekei rinkoje geros kokyb turi ir tinkam viet esam ir potenciali vartotoj galvosenoje. Norimos pozicijos vartotoj galvosenoje pasiekimas (arb a nepasiekimas) yra s kmingo (ar nes kmingo) pozicionavimo rezultatas. tur t b ti pozicionuojama rinkoje. Tyrimo objektas: prek s pozicionavimas rinkoje. Tyrimo tikslas: iai informacij apie prek s pozicionavimo koncepcij viet s rinkoje, kaip rekomendacijas s kmingai gyvendinti prek s pozicionavim rinkoje. Tyrimo metodai: atliekant teorin prek s pozicionavimo rinkoje tyrim , naudota sistemin bei lyginamoji mokslin s literat ros analiz .Prek s pozicionavimo koncepcija: Mokslin je marketingo literat roje galima rasti labai daug skirting prek s pozicionavimo rinkoje apibr . Boone ir Kurtz (2001) pozicionavimo koncepcij apib dina kaip prek s traukim tam tikr viet potenciali pirk j galvose. Autoriai Etzel, Walker ir Stanton (1997) marketing apib dina kaip vadybinink sugeb jim atkreipti vartotoj d mes prek ir palankiai diferencijuoti (pozicionuoti) j tarp kit preki . Jungtini Amerikos Valstij mokslininkai Ries ir Trout (1986) kit marketingo teoretik , teigdami, kad pozicionavimas vertinti ir suprasti savo ir konkurent preki pozicij prek s rinkoje.Pozicionavimas n ra tai, k darome prekei, tai – kaip veikiate potencialaus pirk laiko ir k rybiniu s, paslaugos, mon s ar iau pozicionuojant nedaroma Tuo tarpu Kotler (2006) teigia pinimas, kad prek , atskir ir norim viet i preki tikslini vartotoj mintyse. Apibendrinant – prek s pozicija rinkoje yra vartotojo suvokimas apie prek s atributus, palyginant juos su konkuruojan ios prek s atributais. Kiekvienas pirk jas kasdien daro daug ir vairi apsisprendim pirkti. nuolatinio preki jai paprastai prekes grupuoja, arba pozicionuoja savo m stysenoje, tam, kad supaprastint ir sutrumpint savo sprendimo pirkti pri mimo proces .Kad pirk jai nepozicionuot preki bandyti veikti pirk j suvokim apie prek . 3. 4. 5. 6. 7. 8. 9. 10. Ferrel, P. Marketing 10th edition / Boston, 1997. 11. Fill, Ch. Marketing communications: engagement, strategies and practice / Harlow, 2006. 12. Grancutt, J. Marketing: essential principles, new rea lities / J. Grancutt, P. Leadley, P. Forsyth. London, 2004. 13. Holley, G. Market -Focused resources, competitive positioning and firm performance / G. Holley, G. Greenley, J. Fahy and J. Cadogan //Journal of Marketing Management,2001, No 5/6, p 503-520. 14. Hooley, G. Marketing strategy and competitive positioning / G. Hooley, J.Saunders, F. N. Piercy. Prentice Hall, 2005. 15. Hutt, M. D. Business marketing management. 8th edition /M. D. Hutt, T. W. Spech. Prentice Hall, 2004. 16. Janonis, V. Brand Image Formation / V. Janonis, R. Virvilait // 78-90. 17. Kalafatis S. P. , Positioning strategies in business markets / S. P. Kalafatis, M. H. Tsogas, C. Blankson // Journal of business and industrial marketing. No 6, 2000 p. 416-437. 18. Knox S. Positioning and branding your organization // Journal of Product and Brand management, Nr. 2, 2004. 19. Kotler, Ph. Marketing management 12th edition / Ph. Kotler, K. L. Keller. Upper Saddle River, 2006. 20. Kotler, Ph.Principles of marketing: 6 th edition / Ph. Kotler, Armstrong, G. New Jersey, 1994. 21. Kotler, Ph. Rinkodaros principai / Ph. Kotler, G. Armstrong, J. Saunders, V. Wong. Kaunas, 2003. 22. Kotler, Ph. A framework for marketing management. Third edition. / Ph. Kotler, K. L. Keller. Upper Saddle River, 2007. 23. Lamb, W. Jr. Marketing. 7th edition / W. Lamb, Jr. , W. Hair. Jr. , C. McDaniel. Thompson south Western, 2004. Pozicionavimo pagrind postulat sudaro vienas svarbiausi marketingo s skirtingi, ir prek absoliu iai vardyti STP modelio naudojimo prasm potencialiai jo norintiems ir j galintiems vartotojams prek pasi lyti?Tam naudojami pirmieji du STP modelio s rinkos nustatymas. Tik po to prek gali b ti pozicionuojama – nustatoma jos pozicija tikslini vartotoj galvosenoje. tai nuomoni apie konkuruojan ias prekes (preki pozicij pasirinktos grup s asmen s mon je schema (Pajuodis, 2000). stymo pozicionavimo strategijas, mon nustato savo viet rinkoje vartotoj ir konkurent sti d l vartotoj grupi (segment ), kurioms bandys daryti poveik , ir kartu d l savo veiklos profilio, kuris patenkint min t vartotoj segment reikalavimus (tikslin s rinkos strategija). s irstomas etapais.Skirtingi autoriai pateikia skirting etap skai i , skiriasi ir j daugelio mokslinink si lomus prek straipsnio autor s pateikia tok j skai i konkuruojan i preki ; apsisprendimo atribut identifikavimas ir j vertinimas; esamos prek s pozicijos nustatymas; lapio suk rimas; norimos pozicijos rinkoje nustatymas; pozicionavimo arba perpozicionavimo strategijos parinkimas; pozicionavimo teiginio suk rimas. Konkuruojan i preki pozicionavimo r mus prekei, pirmiausia reikia nustatyti nario kategorij , kitas prekes, kurios konkuruoja su preke ir gali b ti jos pakaitalai.Geriausias b ias prekes yra kiekybinis tyrimo apklausa, nes , kuris paprastai respondent ias prekes, galima naudoti ir giluminio interviu metod , ta laiko s naudas ir efektyvum , patogiau atlikti vartotoj apklaus . G. J. Hooley, J. A. Saunders ir N. F Piercy (20 06) teigia, jog iomis prek mis; Konkurencija preki grup je; poreik Konkurencija su kitomis t pat tenkinan iomis prek mis; Konkuruoti to paties poreikio lygmenyje. Taigi nustatant konkurentus svarbu ne tik identifikuoti visas prekes, esan ias toje pa ioje parduotuv s lentynoje, bet ir nustatyti, kas konkuruoja su visa lentyna. teikiami naudos aspektai yra tinkami vartotojams. Anot D. A. Aaker (2005), atributas s savybes ir naud vartotojui, bet ir asociacijas su prek s vartojimu ir vartotoju. Kit mokslinink – (G. J. Hooley, J. A. igimu, atributus geriausia yra grup . Pasak identifikuoti naudojant kokybin tyrimo metod V. Dik iaus (2006) tam gali b ti naudojamos tokios projekcin s asociacijos, testas, temos suvokimo testas, vaidmen vaidinimas. Atrinki atributai bus vertingi tik t pozicionavimo instrumentas, skirtas tiksliai vizualiai apibr vietoje pagal psichologinius veiksnius yra mon s prek s, palyginti su prek mis.Norint nustatyti, kaip skirtingi preki pasi lymai yra suvokiami rinkoje, turi b ti numatomi pagrindiniai prek s atributai, pagal kuriuos suvokiama prek kaip tokia. Labai didel rezultatas) turi b rim . Tolesn l kes ius bei pirmum , ir kaip j plane atrodo prek su savomis savyb mis. Tam tikslui pasiekti ir sudaromas lapis. lapyje yra tas, kuris reprezentuoja labiausiai apsisprendimo atribut kombinacij ideali prek . mon s pasirenka norim savo prek s pozicij kuo ar iau idealios prek s pozicijos. augelis mokslinink (Fill, 2006; Kotler, 2007; Armstrong, 2004; Doyle, Stern, 2006) s pozicionavimo rinkoje Pagal prek s savybes; Pagal prek s teikiam naud ; Pagal vartojimo b d ar situacij ; Pagal vartotoj ; Pagal konkurent ; Pagal preki grup ; Pagal kokyb ar kain ; Pagal kult rinius simbolius ar kilm . Svarbu pamin ra diskre tiesiog dalys sud ting hibridini strategij , kurias pozicionuodami prekes rinkoje, naudoja marketologai. 1. X-YZ makromodelis; 2. I-D-U mezomodelis; 3. a-b-e mikromodelis.Juose nurodoma, kas yra pozicionuojama, kam tai yra skiriama, kas turi b ti pabr Atlikus teorin prek s pozicionavimo rinkoje studij , Pozicionavimas yra svarbiausias instrumentas norint pasiekti norim prek s pozicij esam ir potenciali vartotoj galvosenoje. Dauguma marketingo srities mokslinink prek s pozicionavim rinkoje apibr pinim , kad prek , atskir ir norim viet i preki tikslini vartotoj mintyse. Prek s pozicija formuojama per prek s atribut suvokim , lyginant su konkuruojan iomis prek mis. Prek s pozicionavimas yra neatskiriama ir pati svarbiausia STP modelio dalis.Jei pirmi STP mode ar nepilnai, s kmingai pozicionuoti prek s rinkoje nepavyks. Apibendrinant daugelio mokslinink nuomones, akivaizdu, kad prek s pozicionavimas rinkoje yra sud tingas ir t stinis procesas. Pozicionuodami prek gali b 1) Konkuruojan i preki ; 2) Apsisprendimo atribut identifikavimas ir j vertinimas; 3) Esamos prek s pozicijos nustatymas; 4) lapio suk rimas; 5) Norimos pozicijos rinkoje nustatymas; 6) Pozicionavimo arba perpozicionavimo strategijos parinkimas; 7) Poz icionavimo teiginio suk rimas. prek s pozicionavimas, prek s pozicionavimo etapai, lapis, pozicionavimo ir perpozicionavimo strategija, pozicionavimo teiginys. rieinamumas, pelningumas. Svarbu pateikti atribut , kurio nesi lo konkurentai, arba atribut pateikti specialia forma. nusta ius vartotoj apsisprendimo atributus, reikia numatyti, kaip pagal juos vartotojai vertina prek ir konkurent prekes. Tam geriausiai tinka kokybiniai vertinti prek ir konkurent prekes pagal svarbiausius apsisprendimo technikas, kurias V. Pranulis (1998) rio matavimo vertinimo skal s, Likerto (sumini vertinim ) skal , semantin diferencialin skal , Stapel skal vertinimo skal , fiksuotos sumos skal r , por pasirinkimo skal . The article has been reviewed.

Fifa Corruption Paper - 4265 Words

Corruption Scores a Hat Trick Against FIFA FIFA has been at the center of a great deal of corruption during the last couple of years. There are endless topics to discuss on the matter of corruption and FIFA, but I wanted to focus on three of the biggest charges of corruption against FIFA, bribery, mistreatment of female athletes, and the use of slave labor to build stadiums to host their games. FIFA has been around for over a century and was a very respectable organization at one time, but that time is now over. This affects international business because there are currently 209 countries within FIFA. FIFA has a far reaching impact because soccer is the most popular sport in the world. To better understand why and how FIFA became so†¦show more content†¦dollars, and a net profit of 72 million dollars. FIFA has cash reserves of over 1.4 billion U.S. dollars. This is a great deal of money and is at the center of the links between FIFA and corruption, bribery and vote-ri gging. The FIFA Executive Committee consists of a President, elected by the Congress in the year following a FIFA World Cup, eight vice-presidents, fifteen members, appointed by the confederations and associations, and one female member elected by the Congress. It meets at least twice a year, with the mandate for each member lasting four years, and its role includes determining the dates, locations, and format of tournaments, appointing FIFA delegates to the IFAB, and electing and dismissing the General Secretary on the proposal of the FIFA President. Sepp Blatter is the current President of FIFA and has held that post since June 1998. He has stated that he will step down once a new president has been named, but that has not happened yet. The total compensation for the management committee in 2014 was $88.6 million. Blatter, the only full-time person on the committee, earns two million Swiss francs, 1.2 million in salary and the rest in bonuses (Bloom, 2014). 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